Simplify compliance
Whether you need to meet FDA food labeling standards, EU Digital Product Passport requirements, or other regulations, link types make compliance simple and centralized.
Link Types
Unlock the power of link types in Digital Link
Link types are the foundation of the GS1 Digital Link standard, enabling structured connections between products and a wealth of information. Whether you’re ensuring compliance, improving customer experience, or streamlining operations, link types provide the right data at the right time.
One link, endless possibilities
Link types act as a dynamic menu for your products, guiding users to essential information such as user manuals, sustainability details, promotional offers, and regulatory data, all from a single QR code.
Improve product transparency
With link types, you can offer instant access to everything consumers, retailers, and regulators need (certifications, recall updates, and more), all in one place.
Increase engagement
Provide a seamless omnichannel experience by directing shoppers to personalized product pages, exclusive promotions, or warranty registrations via a single scan.
Optimize operations
Gain full visibility into your supply chain with cradle-to-grave item tracking, batch recall management, and real-time inventory updates.
Adapt to any business need
Link types are flexible, allowing businesses to add, update, or refine product-related links without changing the QR code itself.
The smart way to connect products to digital experiences
With GS1 Digital Link, you’re not just creating a QR code; you’re building a digital bridge between your products and your customers. Link types ensure the right information reaches the right audience at the right time.
A future-proof solution for businesses
Link types provide a scalable way to distribute product information across global markets, ensuring compliance and customer satisfaction.
Leverage data for smarter decisions
Track link interactions to gain insights into customer behavior, optimize marketing campaigns, and improve product lifecycle management.
The answer to all your regulatory and operational needs
Meet labeling requirements
Simplify compliance with FDA food labels, the EU Digital Product Passport, and more.
Boost shopper engagement
Connect directly with consumers through physical products, before and after the purchase.
Make the value chain visible
Individually track items cradle-to-grave. Prevent bottlenecks and streamline stock management.