Beko brings consumer engagement to the next level with Digital Link
As a global leader in home appliances, Beko has built its reputation on delivering innovative solutions that enhance customer experiences and streamline operations.
In recent years, the company achieved remarkable success by leveraging dynamic QR codes, particularly in simplifying warranty registration and enabling real-time engagement with customers. However, the retail and regulatory landscapes are rapidly evolving, presenting a new challenge for Beko: how to stay ahead of these changes while continuing to deliver value to customers and stakeholders.
In recent years, the company achieved remarkable success by leveraging dynamic QR codes, particularly in simplifying warranty registration and enabling real-time engagement with customers. However, the retail and regulatory landscapes are rapidly evolving, presenting a new challenge for Beko: how to stay ahead of these changes while continuing to deliver value to customers and stakeholders.
One of the most significant shifts on the horizon is the adoption of next-generation 2D barcodes, which are set to become the new global standard in trade.The capabilities of 2D barcodes powered by GS1 standards align with emerging global regulations, such as the EU’s Digital Product Passport, which will require companies to provide detailed information about their products to support sustainability and transparency efforts.
“Partnering with Digital Link allows us to anticipate the future of commerce, staying ahead of industry trends and delivering meaningful value to our customers.”
Amanda Hart, Marketing Manager Australia and New Zealand @Beko
Amanda Hart, Marketing Manager Australia and New Zealand @Beko
For Beko, the challenge wasn’t just about compliance. It was about anticipation—how to leverage the lessons learned from their successful QR code initiatives to prepare for this shift. At the same time, Beko needed to ensure that any new technology would enhance their operational efficiency, elevate their brand’s sustainability message, and maintain their position as a customer-centric innovator.
In essence, Beko faced a dual challenge: to anticipate and adapt to the future of barcode standards while building on the strong foundation of their existing QR code successes. This required a forward-thinking solution that could seamlessly integrate into their operations and align with their long-term vision for innovation and sustainability.
In essence, Beko faced a dual challenge: to anticipate and adapt to the future of barcode standards while building on the strong foundation of their existing QR code successes. This required a forward-thinking solution that could seamlessly integrate into their operations and align with their long-term vision for innovation and sustainability.
A smooth transition to next-generation QR codes
To anticipate the upcoming changes in barcode standards and regulations, Beko is partnering with Digital Link to implement next-generation 2D barcodes across its operations. These GS1-powered barcodes are designed to address evolving regulatory demands, including being Digital Product Passport-ready, and will embed enriched data directly into each product’s code.
This implementation will enable Beko’s customers to activate their warranties effortlessly while offering enhanced post-purchase engagement. By scanning the 2D barcodes, customers will gain access to detailed product information, including origin, materials, and recyclability, aligning with growing consumer demands for sustainability and transparency.
Additionally, Digital Link QR codes are expected to act as powerful tools for both operational and marketing innovation. They will seamlessly integrate with POS scanners and smartphones, ensuring use across all retail environments while turning products into ongoing communication channels that deliver value beyond the point of sale.
By taking this forward-thinking step, Beko will be positioned to meet global regulatory shifts like the EU Digital Product Passport and reinforce its reputation as a leader in customer-focused innovation.
Additionally, Digital Link QR codes are expected to act as powerful tools for both operational and marketing innovation. They will seamlessly integrate with POS scanners and smartphones, ensuring use across all retail environments while turning products into ongoing communication channels that deliver value beyond the point of sale.
By taking this forward-thinking step, Beko will be positioned to meet global regulatory shifts like the EU Digital Product Passport and reinforce its reputation as a leader in customer-focused innovation.
Leveraging dynamic QR codes' impact
Beko’s journey toward next-generation 2D barcodes builds upon the strong foundation laid by their successful implementation of dynamic QR codes powered by our sister company QR Code KIT. Over the years, dynamic QR codes have transformed how Beko interacts with customers, providing tangible benefits across various aspects of their operations.
One of the most significant achievements was the introduction of the 5-Year Warranty QR code, which became a flagship example of how technology can simplify and enhance the customer experience. By scanning these codes, customers could easily activate their warranties without the hassle of traditional paperwork or long processes, while the company was able to streamline after-sales support and foster a seamless connection with customers.
Dynamic QR codes also empowered Beko to enhance transparency by providing instant access to product information. QR codes placed on packaging and instruction manuals linked directly to detailed product pages, offering customers valuable insights into features, care instructions, and specifications. This not only enriched the customer journey but also reduced the need for printed materials.
One of the most significant achievements was the introduction of the 5-Year Warranty QR code, which became a flagship example of how technology can simplify and enhance the customer experience. By scanning these codes, customers could easily activate their warranties without the hassle of traditional paperwork or long processes, while the company was able to streamline after-sales support and foster a seamless connection with customers.
Dynamic QR codes also empowered Beko to enhance transparency by providing instant access to product information. QR codes placed on packaging and instruction manuals linked directly to detailed product pages, offering customers valuable insights into features, care instructions, and specifications. This not only enriched the customer journey but also reduced the need for printed materials.
In addition to improving customer engagement, dynamic QR codes played a pivotal role in gathering customer feedback. By enabling direct access to review platforms and incentive-driven campaigns, Beko strengthened its relationship with customers and gained insights to refine its offerings further. These initiatives demonstrated how QR codes could do more than direct traffic—they could foster meaningful interactions and drive customer loyalty.
Beko also leveraged QR codes to power marketing and promotional campaigns, connecting customers to exclusive offers and seasonal deals. The flexibility of dynamic QR codes allowed Beko to manage campaigns efficiently, adapting and updating content in real time without the need to reprint materials.
The successes achieved set a strong precedent for the capabilities and benefits of barcode technology in driving customer engagement, operational efficiency, and sustainability. By building on this track record, Beko is now ready to take the next step with GS1-powered 2D barcodes, expanding their impact and positioning the brand for future growth and innovation.
Beko also leveraged QR codes to power marketing and promotional campaigns, connecting customers to exclusive offers and seasonal deals. The flexibility of dynamic QR codes allowed Beko to manage campaigns efficiently, adapting and updating content in real time without the need to reprint materials.
The successes achieved set a strong precedent for the capabilities and benefits of barcode technology in driving customer engagement, operational efficiency, and sustainability. By building on this track record, Beko is now ready to take the next step with GS1-powered 2D barcodes, expanding their impact and positioning the brand for future growth and innovation.
