Smart Product Pages: give all your products a passport

Accelerate product compliance and elevate shopper engagement with GS1 Digital Link and fantastic Smart Product Pages that look like mobile apps in the browser. Automatically generate all regulatory information for your category. Connect your pages with reliable data pools and keep them always up to date.

Futureproof your business with Smart Product Pages

Our Smart Pages are digital twins of your products. You have all the information on your packaging—and more—made digitally available. Plus, you can easily connect consumers to your e-commerce, share tutorial videos, how-tos, or recipes, provide customer support, and much more. Welcome to a world where compliance and marketing go hand in hand.
Share the most relevant product information​

Share the most relevant product information

Each category must meet specific product information requirements: we’ve covered them all.

With a Smart Product Page, you can share ingredients, calories, nutritional facts, allergens, INCI lists, production footprint, sustainability certifications, recycling and disposal instructions, and much more.

It’s the most intuitive and convenient way to create a Digital Product Passport for all items in your catalog.

Flexible

Automated

Product details are fetched from your trusted database and can be added in bulk.

Adaptive

Adaptive

Smart Product Pages adjust to your product category displaying required information.

Compliant

Multilingual

Information in your Smart Product Pages is auto-translated in relevant languages.

Integrate your certified data sources​

Integrate your certified data sources

Having full control over your product information is crucial to building consumer trust and staying compliant with all global and local requirements.

On Digital Link, you have all the solutions you need to ensure your data is faultless and reliable. You can connect your Smart Product Pages directly with your information repository by integrating with your systems or uploading a spreadsheet with all the item details.

Alternatively, you can use a third-party data pool that you trust.
Dashboard

Update your smart page anytime you need

Keep in mind that all content in Smart Product Pages is dynamic: you can update or add any details when an ingredient change or you need to fix a typo.
Boost shopper engagement with tailored landing pages​

Boost shopper engagement with tailored landing pages

In addition to all required product details, Smart Product Pages contain a fully customizable landing to host all your most captivating content.

Add links to your website and social media, drive traffic to your e-commerce platforms, enroll customers in loyalty programs, show video instructions, recipes, or previews, launch promotions and special offers, and much more.

Creating a stunning landing page takes only a few minutes with our state-of-the-art visual builder.
Manage product recalls and dynamic pricing easily​

Manage product recalls and dynamic pricing easily

Imagine being able to send an alert to all consumers affected by a product recall directly through the product itself. That’s a reality with GS1 QR codes and Smart Product Pages: customers will see an alert message and receive instructions on returning the item when they scan the code.

Not only that, but by adding dynamic data such as the expiry date to your GS1 QR code, you can set up a special discount when expiration approaches and show it on your Smart Page.

The answer to all your regulatory and operational needs

Meet labeling requirements

Meet labeling requirements

Simplify compliance with FDA food labels, the EU Digital Product Passport, and more.

Boost shopper engagement

Boost shopper engagement

Connect directly with consumers through physical products, before and after the purchase.

18 Make the value chain visible 1

Make the value
chain visible

Individually track items cradle-to-grave. Prevent bottlenecks and streamline stock management.

Be a leader in the transition from barcodes to GS1 QR codes