Campo Viejo makes wine bottles speak any language with Digital Link
As one of Spain’s most recognized wineries, Campo Viejo has earned its place as the leading wine brand from the Rioja region. Established in 1959 and part of the Pernod Ricard family since 2005, the winery is known for its expertise in crafting Rioja varietals like Tempranillo and Garnacha. By combining traditional winemaking methods with innovative techniques, Campo Viejo continues to meet the expectations of modern wine enthusiasts around the world.
Operating as a carbon-neutral winery, Campo Viejo’s dedication to quality and sustainability has made it a trusted name in global wine markets. However, as a brand with a strong international footprint, they face the challenge of catering to diverse consumer preferences while keeping up with evolving regulations.
With the European Union and other markets implementing stricter wine labeling standards, such as the Digital Product Passport, Campo Viejo needed to provide region-specific, localized content to connect with global consumers, while complying with emerging regulatory requirements for product transparency, and maintaining their position as an innovator in the highly competitive wine industry.
Campo Viejo had already taken a significant step with QR Code KIT, leveraging multilingual dynamic QR codes to deliver a seamless, localized experience for consumers by redirecting them to appropriate content based on geographic location. Building on this foundation, they aimed to evolve their approach with more advanced tools to ensure compliance and deepen their connection with customers.
With the European Union and other markets implementing stricter wine labeling standards, such as the Digital Product Passport, Campo Viejo needed to provide region-specific, localized content to connect with global consumers, while complying with emerging regulatory requirements for product transparency, and maintaining their position as an innovator in the highly competitive wine industry.
Campo Viejo had already taken a significant step with QR Code KIT, leveraging multilingual dynamic QR codes to deliver a seamless, localized experience for consumers by redirecting them to appropriate content based on geographic location. Building on this foundation, they aimed to evolve their approach with more advanced tools to ensure compliance and deepen their connection with customers.
Global compliance and granular personalization with 2D barcodes
To address these challenges, Campo Viejo is partnering with Digital Link to adopt 2D barcodes powered by GS1 standards—a solution designed to meet the needs of a modern, connected consumer while ensuring all regulatory requirements are met.
With Digital Link, Campo Viejo will be able deliver on their objectives through our Digital Product Passports.
Digital Product Passports provide a centralized source of truth for product data, simplifying compliance with regulations like those mandated by the EU and other countries for wine labeling, with ingredients and nutritional facts now a must.
This ensures consumers can access detailed information on product origins, ingredients, sustainability certifications, and traceability—meeting both regulatory and consumer demands for transparency.
By leveraging Digital Link’s AI-powered content localization features, Campo Viejo’s 2D barcodes will also automatically adapt to the user’s language and preferences, ensuring a personalized experience for consumers in every market. This goes beyond location-based redirects to offer dynamic, user-centric content that resonates globally.
The new 2D barcodes allow Campo Viejo to retain their existing ability to redirect users based on their geographic location while enhancing it with real-time updates, interactive content, and compliance-ready data—all accessible through a single scan.
Digital Product Passports provide a centralized source of truth for product data, simplifying compliance with regulations like those mandated by the EU and other countries for wine labeling, with ingredients and nutritional facts now a must.
This ensures consumers can access detailed information on product origins, ingredients, sustainability certifications, and traceability—meeting both regulatory and consumer demands for transparency.
By leveraging Digital Link’s AI-powered content localization features, Campo Viejo’s 2D barcodes will also automatically adapt to the user’s language and preferences, ensuring a personalized experience for consumers in every market. This goes beyond location-based redirects to offer dynamic, user-centric content that resonates globally.
The new 2D barcodes allow Campo Viejo to retain their existing ability to redirect users based on their geographic location while enhancing it with real-time updates, interactive content, and compliance-ready data—all accessible through a single scan.
A modern standard for global wine branding
The transition to Digital Link’s 2D barcode solution positions Campo Viejo as a trailblazer in the wine industry. By combining the scalability of digital innovation with their commitment to quality, they’ve unlocked several key benefits.
Campo Viejo is now equipped to meet stringent wine labeling standards in multiple regions, including the EU, with minimal operational effort.
AI-driven localization and interactive features ensure every consumer feels personally connected to the brand, regardless of location.
By adopting Digital Product Passports and 2D barcodes, Campo Viejo has ensured their packaging is prepared for global trends in compliance and transparency.
Campo Viejo’s journey from dynamic QR codes to Digital Link’s 2D barcodes is a testament to the power of innovation in fostering global brand growth. By embracing cutting-edge technology and anticipating industry trends, they’ve strengthened their connection with wine lovers worldwide—one scan at a time.
Campo Viejo is now equipped to meet stringent wine labeling standards in multiple regions, including the EU, with minimal operational effort.
AI-driven localization and interactive features ensure every consumer feels personally connected to the brand, regardless of location.
By adopting Digital Product Passports and 2D barcodes, Campo Viejo has ensured their packaging is prepared for global trends in compliance and transparency.
Campo Viejo’s journey from dynamic QR codes to Digital Link’s 2D barcodes is a testament to the power of innovation in fostering global brand growth. By embracing cutting-edge technology and anticipating industry trends, they’ve strengthened their connection with wine lovers worldwide—one scan at a time.
