ALQVIMIA enhances branding and digital transparency with Digital Link
As a pioneer in holistic luxury cosmetics, ALQVIMIA has always been dedicated to blending natural ingredients with ethical practices. With a product range that spans high-quality skincare, body care, and aromatherapy, the brand caters to consumers who value transparency and sustainability as much as quality.
Navigating increasingly complex labeling requirements while maintaining its premium branding presented a unique challenge. ALQVIMIA needed a solution to share comprehensive product details, reinforce its identity through seamless consumer experiences, and prepare for upcoming regulations like the EU Digital Product Passport.
These demands required a sophisticated approach that would balance transparency with branding while providing flexibility for a global market.
“Digital Link has turned our packaging into so much more than a container—it’s now a direct line of communication with our customers”
Jordi Pla, Head of Packaging Design @ALQVIMIA
Connecting with shoppers with branded links and AI-powered content localization
To address these challenges, ALQVIMIA partnered with Digital Link to implement GS1-compliant 2D barcodes that seamlessly integrate into their operations and enhance their connection with consumers.
Each Digital Link QR code provides access to detailed product data, including ingredients, allergens, usage instructions, and safety precautions. Additional information such as the Period After Opening (PAO), product origin, manufacturer details, and recycling instructions ensures that consumers have instant access to all relevant information at their fingertips.
The use of custom domain masking further strengthens ALQVIMIA’s brand identity with personalized URLs. Every scan feels like an extension of their premium experience, reinforcing trust and aligning perfectly with their commitment to excellence. This branding element transforms QR codes on packaging into a reflection of the ALQVIMIA ethos.
Translation flexibility plays a crucial role in reaching ALQVIMIA’s global audience. By combining AI-powered localization with manual translation options, the brand ensures that content is both linguistically accurate and culturally sensitive. This approach delivers a personalized experience for every consumer, enhancing their engagement and connection to the brand.
ALQVIMIA’s 2D barcodes also link to key areas of ALQVIMIA’s website, such as the sustainability page, legal notice, and contact form. This integration allows the brand to highlight its dedication to ethical practices and environmental responsibility while providing customers with easy access to essential resources.
Creating meaningful relationships with transparent packaging
By implementing Digital Link QR codes, ALQVIMIA has taken significant strides in enhancing transparency, building trust, and aligning with global consumer expectations.
Customers now have instant access to a wealth of product information, making their experience more informed and interactive. The seamless integration of 2D barcodes with ALQVIMIA’s brand identity further reinforces its premium positioning, creating a consistent and trustworthy impression.
The ability to highlight sustainability efforts and recycling instructions has strengthened ALQVIMIA’s commitment to ethical practices. At the same time, translation flexibility has expanded their reach, ensuring that their values and messaging resonate across diverse markets.
The next step: Preparing for the Digital Product Passport
ALQVIMIA’s adoption of Digital Link QR codes is the first step in a larger journey toward embracing the EU Digital Product Passport. With this future-ready approach, the brand is positioning itself to meet new regulatory demands while offering even greater value to its customers.
Through the Digital Product Passport, ALQVIMIA will centralize and manage product information easily, ensuring compliance while enhancing traceability and transparency. By embedding enriched data directly into its QR codes, the brand will enable consumers and stakeholders to access detailed insights about product origins, composition, and sustainability at any time.
This transition reflects ALQVIMIA’s forward-thinking mindset and its commitment to combining craftsmanship, innovation, and technology. As a leader in holistic beauty, ALQVIMIA continues to set a standard for how brands can evolve to meet the demands of a modern, informed, and global audience.
