Canigooil launches the first connected olive oil with Digital Link
Canigooil, a premium olive oil producer renowned for its dedication to quality and tradition, faced a growing challenge: how to stand out in a competitive market while meeting modern consumer expectations.
Shoppers crave more and more for transparency, information, and meaningful interactions. Canigooil wanted to offer more than just premium olive oil—they wanted to connect directly with their consumers, tell the story of their product, and elevate the customer experience.
At the same time, regulatory requirements for product information, such as ingredients, nutrition facts, and allergen warnings, are becoming more complex. Canigooil needed a seamless solution that could ensure compliance while making their bottles a gateway to brand discovery.
At the same time, regulatory requirements for product information, such as ingredients, nutrition facts, and allergen warnings, are becoming more complex. Canigooil needed a seamless solution that could ensure compliance while making their bottles a gateway to brand discovery.
“Working with Digital Link allowed us to transform our olive oil bottles into a direct communication channel with our customers.”
Jesus Mach, CEO @Canigooil
Jesus Mach, CEO @Canigooil
Innovating tradition with GS1 digital link and QRBARCODES®
To address these challenges, Canigooil partnered with Digital Link, leveraging the platform’s cutting-edge QRBARCODE® technology, which integrates a QR code and a traditional barcode into a single, next-generation 2D code.
On the bottles of Oli del Raig, their limited-edition first-pressing olive oil, these QRBARCODES® deliver a multi-purpose solution, addressing enhanced consumer engagement, regulatory compliance, and seamless retail integration.
Shoppers scanning the code with their smartphones are transported into a digital experience, including branded videos, social media links, interactive content, and additional product discoveries. This turns each bottle into a storytelling platform, connecting consumers with the Canigooil brand in a way that goes far beyond the shelf.
The QRBARCODES® link directly to real-time product information organized in a Digital Product Passport, including ingredients, nutrition facts, and allergen warnings, ensuring full compliance with labeling requirements.
The QRBARCODES® are also fully compatible with existing point-of-sale systems, making them scannable with both 1D barcode readers and smartphones. This ensures smooth operations for retailers while unlocking new possibilities for consumer engagement.
This implementation was further supported by Digital Link’s robust platform, which allows Canigooil to manage and update product information instantly, ensuring accuracy and relevance across all touchpoints.
Shoppers scanning the code with their smartphones are transported into a digital experience, including branded videos, social media links, interactive content, and additional product discoveries. This turns each bottle into a storytelling platform, connecting consumers with the Canigooil brand in a way that goes far beyond the shelf.
The QRBARCODES® link directly to real-time product information organized in a Digital Product Passport, including ingredients, nutrition facts, and allergen warnings, ensuring full compliance with labeling requirements.
The QRBARCODES® are also fully compatible with existing point-of-sale systems, making them scannable with both 1D barcode readers and smartphones. This ensures smooth operations for retailers while unlocking new possibilities for consumer engagement.
This implementation was further supported by Digital Link’s robust platform, which allows Canigooil to manage and update product information instantly, ensuring accuracy and relevance across all touchpoints.
Redefining consumer interaction and market leadership
The collaboration between Canigooil and Digital Link set a new benchmark for innovation in the consumer goods sector. The launch of the first connected olive oil enhanced Canigooil’s competitive edge and delivered measurable benefits.
The QRBARCODES® created a direct communication channel between Canigooil and its customers. Consumers spent more time interacting with the brand’s digital content, learning about their story, and exploring related products.
With all necessary product details accessible via the QRBARCODES®, Canigooil saved time and resources while meeting regulatory requirements, while the compatibility with existing scanning systems ensured a smooth rollout across stores, eliminating adoption barriers for retailers.
Finally, by blending tradition with digital innovation, Canigooil positioned itself as a forward-thinking leader in the premium olive oil market, capturing attention and earning trust from tech-savvy and sustainability-conscious consumers alike.
The QRBARCODES® created a direct communication channel between Canigooil and its customers. Consumers spent more time interacting with the brand’s digital content, learning about their story, and exploring related products.
With all necessary product details accessible via the QRBARCODES®, Canigooil saved time and resources while meeting regulatory requirements, while the compatibility with existing scanning systems ensured a smooth rollout across stores, eliminating adoption barriers for retailers.
Finally, by blending tradition with digital innovation, Canigooil positioned itself as a forward-thinking leader in the premium olive oil market, capturing attention and earning trust from tech-savvy and sustainability-conscious consumers alike.
