Good Ventures streamlines mass QR code creation and shopper engagement with Digital Link
Good Ventures is a UK-based leader in certified organic and natural beauty products, operating from an eco-studio in Hertfordshire.
Committed to sustainability and ethical practices, the company handcrafts its premium beauty lines, including Evolve Organic Beauty and Adaptology, in small batches to ensure maximum freshness and quality.
As a company dedicated to transparency and responsible production, Good Ventures wanted to provide consumers with instant access to detailed product information while enhancing engagement and streamlining operations. With Digital Link’s 2D barcodes, they found the perfect solution.
As a company dedicated to transparency and responsible production, Good Ventures wanted to provide consumers with instant access to detailed product information while enhancing engagement and streamlining operations. With Digital Link’s 2D barcodes, they found the perfect solution.
“Digital Link has helped us reduce our reliance on printed materials while delivering an interactive experience that educates and empowers our customers.”
Violaine Bargues, Product Development Manager @Good Ventures
Violaine Bargues, Product Development Manager @Good Ventures
Ensuring product information stays current without disrupting production
Good Ventures faced the challenge of efficiently generating QR codes in bulk for their product packaging while ensuring the linked information remained flexible and up-to-date.
As their product line expanded, manually creating and assigning QR codes was no longer scalable. They needed a solution that could streamline the process, allowing them to upload and manage large volumes of QR codes without disrupting production timelines.
Beyond operational efficiency, maintaining dynamic product information was essential. As formulations, certifications, and sustainability initiatives evolved, they required the ability to update product details in real time. Rather than reprinting packaging every time information changed, they sought a digital approach that would always provide consumers with the most accurate and relevant product insights.
Good Ventures also recognized an opportunity to enhance consumer engagement by transforming their packaging into an interactive experience. By directing consumers to their website via QR codes, they could offer in-depth product education, showcase their commitment to sustainability, and build a stronger connection between their brand and its customers.
Beyond operational efficiency, maintaining dynamic product information was essential. As formulations, certifications, and sustainability initiatives evolved, they required the ability to update product details in real time. Rather than reprinting packaging every time information changed, they sought a digital approach that would always provide consumers with the most accurate and relevant product insights.
Good Ventures also recognized an opportunity to enhance consumer engagement by transforming their packaging into an interactive experience. By directing consumers to their website via QR codes, they could offer in-depth product education, showcase their commitment to sustainability, and build a stronger connection between their brand and its customers.
A smart and sustainable next-gen QR code integration
To meet these needs, Good Ventures implemented Digital Link’s next generation QR codes, transforming product packaging into a versatile digital gateway.
With bulk 2D barcode generation, the company was able to quickly and efficiently create large volumes of codes for their products. Digital Link’s seamless bulk upload capability ensured that the Digital Link QR codes were integrated into their production workflow without delays, making it a scalable and future-proof solution.
The introduction of dynamic 2D barcodes meant that Good Ventures could now modify content linked to each code in real time. Whether they needed to update ingredient details, certifications, promotions, or sustainability initiatives, they could do so instantly—without touching physical packaging.
By embedding them on their product labels, Good Ventures also enhanced direct-to-consumer engagement. When scanned, customers are taken to dedicated product pages with in-depth information about ingredients, ethical sourcing, and the brand’s sustainability commitments. This approach boosted website traffic and strengthened consumer trust and loyalty.
With bulk 2D barcode generation, the company was able to quickly and efficiently create large volumes of codes for their products. Digital Link’s seamless bulk upload capability ensured that the Digital Link QR codes were integrated into their production workflow without delays, making it a scalable and future-proof solution.
The introduction of dynamic 2D barcodes meant that Good Ventures could now modify content linked to each code in real time. Whether they needed to update ingredient details, certifications, promotions, or sustainability initiatives, they could do so instantly—without touching physical packaging.
By embedding them on their product labels, Good Ventures also enhanced direct-to-consumer engagement. When scanned, customers are taken to dedicated product pages with in-depth information about ingredients, ethical sourcing, and the brand’s sustainability commitments. This approach boosted website traffic and strengthened consumer trust and loyalty.
The perfect match for a sustainability-driven brand
By implementing bulk 2D barcode management, Good Ventures was able to generate and oversee large-scale QR codes effortlessly, ensuring a smooth and scalable approach without adding complexity.
The dynamic nature of our QR codes allowed them to update product details in real time, giving consumers instant access to the most relevant and accurate information whenever they scanned a code.
This transformation also strengthened customer relationships, enabling deeper engagement through rich, educational content. Consumers could easily explore product ingredients, sustainability initiatives, and the brand’s ethical sourcing practices, reinforcing trust and loyalty.
Beyond consumer engagement, Digital Link’s technology played a crucial role in reducing reliance on printed materials, minimizing environmental impact, and making Good Ventures’ packaging both sustainable and future-proof.
By embracing smart labeling, the company ensured that its packaging remained interactive, adaptable, and aligned with its mission of creating a more responsible beauty industry.
The dynamic nature of our QR codes allowed them to update product details in real time, giving consumers instant access to the most relevant and accurate information whenever they scanned a code.
This transformation also strengthened customer relationships, enabling deeper engagement through rich, educational content. Consumers could easily explore product ingredients, sustainability initiatives, and the brand’s ethical sourcing practices, reinforcing trust and loyalty.
Beyond consumer engagement, Digital Link’s technology played a crucial role in reducing reliance on printed materials, minimizing environmental impact, and making Good Ventures’ packaging both sustainable and future-proof.
By embracing smart labeling, the company ensured that its packaging remained interactive, adaptable, and aligned with its mission of creating a more responsible beauty industry.
