Make your products compliant and engaging with digital links
Create GS1 digital links easily. Get Smart Pages for the EU Digital Product Passport and meet labeling requirements. Share links with dynamic QRs and QRBARCODES©.
Turn your products into websites
Unlock the power of GS1 digital link and connect your products to the web with a single QR code. Customize your product pages in minutes – no programming required! – and update them as often as you want.
Get a passport for your products
Own your product information with unique and rich identities.
Join the Internet of everything
Easily connect every single item out there with online resources.
Interact with consumers better
Make the most of the ultimate branded channel: your products.
A multi-tool QR code
A great deal of mandatory information to provide and content to share through a product’s packaging. And only so much space on a wine bottle, a t-shirt label, or a smartphone box.
A digital link QR code serves all compliance and operational purposes, and more. While streamlining your processes, preserving your brand image, and bringing your marketing to the next level.
Become a digital link expert
in minutes
complete guide to the digital link revolution.
The product ID for the digital age
Optimize your product packaging – and printing costs.
Stay ahead of the compliance curve.
We’re much more than a digital link generator and resolver. We’ve got every market challenge covered.
Delight your customers with enhanced experiences.
Make your supply chain truly transparent.
Be a leader in the transition from barcodes to digital links
Frequently Asked Questions about GS1 digital link
What is GS1 digital link?
Short answer: a web address with a barcode added at the end. By combining well-established product identifiers, such as the GTIN, with a URL, the new GS1 digital link standard makes it possible to generate online digital twins of every single item and connect them with additional layers of information. Digital links will replace traditional barcodes on product packaging in a few years.
What is a resolver?
A resolver is a web-based system that works as an interpreter and a traffic controller. It decompresses, validates, and translates the information stored in a digital link, smart redirecting to the appropriate links or pieces of content.
While virtually anybody with enough human resources, time, and money to invest can build a resolver, in reality, solid and reliable resolving services can be supplied by third-party providers like Digital Link, with a flexible Software-as-a-Service (SaaS) model.
In our case, the GS1 digital link resolver comes bundled with a state-of-the-art, end-to-end solution that includes a dynamic QR code generator, a QR code visual editor, an intuitive product page builder, advanced statistics, and much more.
What is a QR code?
QR codes are the most widely adopted type of 2D (two-dimensional) code.
2D codes can store much more information than 1D codes: a QR holds up to 4,296 alphanumeric characters, more than 50 times the max capacity of a barcode, making it possible to encode URLs in it.
QR codes encoding unique URLs that redirect to other online resources are called dynamic QR codes: their destination can be changed as often as needed without regenerating or reprinting the QR itself.
Why should I use GS1 digital link?
To future-proof your brand and products. GS1 digital link is the product ID for the digital age. Early adopters of the new standard across all industries are building a competitive advantage for themselves, grabbing the opportunity to shape the market.
Here are a few examples of the benefits provided by GS1 digital link:
- Fast-track compliance with international requirements such as the FDA Nutrition Facts Label and the EU Digital Product Passport
- Simplified packaging design and printing, with a single QR code for all purposes instead of multiple 1D and 2D codes, smart labels, and tags
- Streamlined and efficient supply chain management, with improved traceability, transparency, and sustainability
- Easy product authentication and anti-counterfeit protection
- More value for customers through additional information, rich and engaging content, promotions, rewards for loyalty, and much more