METALUBE elevates customer experience with Digital Link
METALUBE, a UK-based leader in high-performance industrial lubricants, serves a truly global market, with over 95% of its production exported worldwide.
Specializing in lubricants for wire and cable manufacturing, food-grade applications, and industrial maintenance, METALUBE is known for its cutting-edge lubrication technology that maximizes machinery efficiency and extends operational lifespan.
Beyond product innovation, sustainability is a core pillar of METALUBE’s operations. The company actively tracks the carbon footprint of its products, aligns with emerging environmental regulations, and ensures that its manufacturing practices adhere to the highest standards of environmental responsibility.
But METALUBE’s commitment doesn’t stop at sustainability and performance—it extends to customer-centric innovation, which is where Digital Link’s 2D barcodes come into play.
Beyond product innovation, sustainability is a core pillar of METALUBE’s operations. The company actively tracks the carbon footprint of its products, aligns with emerging environmental regulations, and ensures that its manufacturing practices adhere to the highest standards of environmental responsibility.
But METALUBE’s commitment doesn’t stop at sustainability and performance—it extends to customer-centric innovation, which is where Digital Link’s 2D barcodes come into play.
“Digital Link’s 2D barcodes have transformed how we deliver technical documentation—ensuring our customers always have the right information at their fingertips.”
Lewis Cardwell, Marketing Manager @METALUBE
Lewis Cardwell, Marketing Manager @METALUBE
Enhancing accessibility and boosting efficiency
METALUBE operates in an industry where precision and efficiency are critical. With a diverse product portfolio spanning multiple countries and languages, the company faced a significant challenge: ensuring that customers could always access accurate, up-to-date product documentation in their preferred language.
Misplaced or unreadable printed manuals often led to operational inefficiencies, product misuse, and unnecessary downtime, creating obstacles for customers trying to maintain peak performance. Given the global nature of METALUBE’s business, the need for a seamless, multilingual, and accessible documentation solution became essential.
To solve this, METALUBE sought a flexible, scalable, and future-proof way to provide product information without adding complexity to its logistics and production processes.
How our 2D barcodes make operations smooth
To bridge the gap between physical products and digital resources, METALUBE integrated Digital Link’s GS1-compliant QR codes directly onto its product packaging, allowing customers to instantly access critical product documentation, manuals, and technical data simply by scanning with a smartphone or connected device.
With this new system in place, METALUBE customers can instantly retrieve user manuals, ensuring clear guidance and correct product usage. They can access product-specific details that are tailored to their region, industry, and compliance requirements, making it easier to navigate technical specifications. Additionally, the system provides insights into sustainability credentials, carbon footprint data, and best practices for responsible use.
By digitizing product documentation, METALUBE eliminates barriers caused by language differences and outdated printed materials. This seamless access to up-to-date information empowers customers to optimize product performance and longevity while reinforcing METALUBE’s reputation for excellence and reliability.
With this new system in place, METALUBE customers can instantly retrieve user manuals, ensuring clear guidance and correct product usage. They can access product-specific details that are tailored to their region, industry, and compliance requirements, making it easier to navigate technical specifications. Additionally, the system provides insights into sustainability credentials, carbon footprint data, and best practices for responsible use.
By digitizing product documentation, METALUBE eliminates barriers caused by language differences and outdated printed materials. This seamless access to up-to-date information empowers customers to optimize product performance and longevity while reinforcing METALUBE’s reputation for excellence and reliability.
Smarter, more sustainable product communication
METALUBE chose Digital Link because it was the only solution capable of truly transforming the customer experience in an industry traditionally focused on functionality over engagement.
The bulk upload capability of Digital Link allowed METALUBE to efficiently manage and personalize content across its extensive product range, ensuring that each QR code provided the most relevant and updated information.
Moreover, the dynamic nature of Digital Link’s 2D barcodes allows METALUBE to update content in real time, ensuring that customers always have access to the latest manuals, technical updates, and regulatory information without requiring reprints or additional logistical adjustments.
A major factor in METALUBE’s decision was Digital Link’s ease of use. The platform’s intuitive interface and team collaboration features made it simple for multiple members of the METALUBE team to manage QR codes and update experiences without requiring complex technical skills.
With Digital Link’s next-generation QR technology, METALUBE is leading the way in smart packaging for industrial applications. METALUBE ensures that its global customer base remains empowered, informed, and equipped to use its high-performance lubricants effectively. This is the future of industrial product communication, and METALUBE is at the forefront.
The bulk upload capability of Digital Link allowed METALUBE to efficiently manage and personalize content across its extensive product range, ensuring that each QR code provided the most relevant and updated information.
Moreover, the dynamic nature of Digital Link’s 2D barcodes allows METALUBE to update content in real time, ensuring that customers always have access to the latest manuals, technical updates, and regulatory information without requiring reprints or additional logistical adjustments.
A major factor in METALUBE’s decision was Digital Link’s ease of use. The platform’s intuitive interface and team collaboration features made it simple for multiple members of the METALUBE team to manage QR codes and update experiences without requiring complex technical skills.
With Digital Link’s next-generation QR technology, METALUBE is leading the way in smart packaging for industrial applications. METALUBE ensures that its global customer base remains empowered, informed, and equipped to use its high-performance lubricants effectively. This is the future of industrial product communication, and METALUBE is at the forefront.
