Good Ventures streamlines mass QR code creation and shopper engagement with Digital Link
As a company dedicated to transparency and responsible production, Good Ventures wanted to provide consumers with instant access to detailed product information while enhancing engagement and streamlining operations. With Digital Link’s 2D barcodes, they found the perfect solution.
“Digital Link QR codes on our cartons are a simple way to deepen engagement without adding extra inserts or leaflets”
Violaine Bargues, Head of Products @ Good Ventures
Ensuring product information stays current without disrupting production
Good Ventures recently completed a major packaging overhaul, transitioning from plain boxes with white labels to fully printed cartons. For the first time, they integrated QR codes directly onto their packaging, marking a shift toward more connected and engaging experiences for customers receiving products at home.
Beyond operational efficiency, maintaining dynamic product information was essential. As formulations, certifications, and sustainability initiatives evolved, they required the ability to update product details in real time. Rather than reprinting packaging every time information changed, they sought a digital approach that would always provide consumers with the most accurate and relevant product insights.
Good Ventures also recognized an opportunity to enhance consumer engagement by transforming their packaging into an interactive experience. By directing consumers to their website via QR codes, they could offer in-depth product education, showcase their commitment to sustainability, and build a stronger connection between their brand and its customers.
A smart and sustainable next-gen QR code integration
With bulk 2D barcode generation, the company was able to quickly and efficiently create large volumes of codes for their products. Digital Link’s seamless bulk upload capability ensured that the Digital Link QR codes were integrated into their production workflow without delays, making it a scalable and future-proof solution.
The introduction of dynamic 2D barcodes meant that Good Ventures could now modify content linked to each code in real time. Whether they needed to update ingredient details, certifications, promotions, or sustainability initiatives, they could do so instantly—without touching physical packaging.
By embedding them on their product labels, Good Ventures also enhanced direct-to-consumer engagement. When scanned, customers are taken to dedicated product pages with in-depth information about ingredients, ethical sourcing, and the brand’s sustainability commitments. This approach boosted website traffic and strengthened consumer trust and loyalty.
The perfect match for a sustainability-driven brand
The dynamic nature of our QR codes allowed them to update product details in real time, giving consumers instant access to the most relevant and accurate information whenever they scanned a code.
This transformation also strengthened customer relationships, enabling deeper engagement through rich, educational content. Consumers could easily explore product ingredients, sustainability initiatives, and the brand’s ethical sourcing practices, reinforcing trust and loyalty.
Beyond consumer engagement, Digital Link’s technology played a crucial role in reducing reliance on printed materials, minimizing environmental impact, and making Good Ventures’ packaging both sustainable and future-proof.
By embracing smart labeling, the company ensured that its packaging remained interactive, adaptable, and aligned with its mission of creating a more responsible beauty industry.
