Dynamic product data: Real-time, compliant, and connected
A single scan unlocks powerful, real-time product insights
Future-proof your supply chain with real-time data
With Digital Link, businesses can generate barcode variants of a SKU that embed dynamic data, such as batch numbers, expiry dates, or serial numbers. This enables tracking at an extremely granular level, ensuring every item is traceable throughout the supply chain. Whether for regulatory compliance, product recalls, or inventory management, real-time updates keep your operations efficient and responsive.
Simplified product recalls
Enable fast recalls to reduce operational disruptions.
Real-time tracking
Monitor items instantly from production to sale.
Interactive products
Engage consumers with scannable, dynamic content.
Turn static labels into dynamic product intelligence
Labels and packaging should work for you, not against you. With Digital Link, each scan delivers up-to-date, context-aware information—whether for consumers, retailers, or logistics teams. No more outdated labels or confusion in the supply chain. Update product specifications, marketing content, and compliance details dynamically, ensuring your data is always accurate and aligned with business goals.
Unlock the full potential of GS1 Digital Link technology
One scan, endless possibilities
Digital Link enables targeted recall alerts for specific batches, lots, or serial numbers—improving response time and consumer safety. Additionally, businesses can implement dynamic pricing strategies, such as discounts on products nearing their expiration date, maximizing revenue while minimizing waste.
Say goodbye to manual updates
Labels and packaging should work for you, not against you. With Digital Link, each scan delivers up-to-date, context-aware information—whether for consumers, retailers, or logistics teams. No more outdated labels or confusion in the supply chain. Update product specifications, marketing content, and compliance details dynamically, ensuring your data is always accurate and aligned with business goals.
Seamless integration with printing systems
Unlock the full power of dynamic product data by integrating directly with industrial printing and labeling systems. At the final step of the production line, encode real-time product information into 2D barcode variants—ensuring each package has up-to-date, accurate data. Whether for batch numbers, expiry dates, or regulatory details, Digital Link allows precise, automated printing without manual intervention, streamlining operations and reducing errors.
The answer to all your regulatory and operational needs
Meet labeling requirements
Simplify compliance with FDA food labels, the EU Digital Product Passport, and more.
Boost shopper engagement
Connect directly with consumers through physical products, before and after the purchase.
Make the value
chain visible
Individually track items cradle-to-grave. Prevent bottlenecks and streamline stock management.