Digital Link honored with GS1 México Award for innovation in 2D barcode technology
Mexico City, March 2025 – In a powerful show of recognition for cutting-edge technological innovations, Digital Link has been presented with the prestigious GS1 México Award during this year’s ColaboraXión 2025 Forum. The award celebrates outstanding contributions to the future of retail through next-generation solutions like 2D barcodes, Digital Link technology, and real-time data tracking systems.
Digital Link was recognized alongside respected industry leaders such as Cuvitek, Domino Printing Sciences, and Datalogic, all of whom are playing a key role in shaping the future of commerce through collaboration, innovation, and the adoption of latest technologies.
“We’re proud to receive this recognition from GS1 México,” said Paula Rivero, CEO and Co-founder of Digital Link. “This award fuels our commitment to creating smarter, more connected, and sustainable solutions for businesses, brands, and consumers.”
A new era of product identification
The rise of QR codes and 2D barcodes is marking a major shift in how organizations and consumers interact. Unlike traditional codes, these new tools allow for real-time tracking, access to product data, environmental impact transparency, and greater efficiency across supply chains.
Digital Link’s technology supports enhanced operations and best practices in sectors including retail, logistics, electronics, and healthcare. By helping companies transition to digital-first strategies, the company is driving growth while reducing complexity and improving overall quality of service.
Commitment to collaboration and sustainability
The award highlights not only the technology itself, but also Digital Link’s active community engagement and presence in key industry conferences, training programs, and strategic initiatives that promote sustainability, research, and marketing innovation.
By working closely with printers, technology partners, and global brands, Digital Link ensures that the implementation of 2D barcodes aligns with industry standards, consumer needs, and the changing nature of global commerce.
Leading with vision: Paula Rivero at the GS1 2D Barcode Committee in Mexico
Digital Link’s recognition at ColaboraXión 2025 was not an isolated event—it’s the result of months of real-world implementation, research, and hands-on leadership in the industry’s digital transformation.
A few months before the award, CEO Paula Rivero presented one of the world’s first pilots of a fully functional retail ticket using 2D QR codes on products during the GS1 México 2D Barcode Committee meeting. This pilot, developed in collaboration with GS1 México, Domino Printing Sciences, Datalogic, and Cuvitek, marked a global milestone in retail innovation and product traceability.
🎥 Watch the moment here (starting at 57:35):
This groundbreaking project enabled:
Real-time tracking and expiration control on packaging
Dynamic pricing and personalized offers at the checkout
Improved customer experience with instant product transparency
Special mention goes to Grupo AlEn, who joined this pilot with Cloralex, and to local brands like Charro, Cajeta Lugo, and Mexican Honey, showing how community engagement and early adoption can accelerate change in Latin America.
“It’s amazing to be part of something so innovative and full of passion,” Paula shared. “We believe this is not only the first project of its kind in Mexico, but quite possibly the first in the world.”
This pilot laid the foundation for the recognition received at ColaboraXión 2025, and proves that Digital Link is not just imagining the future—it’s building it, one product at a time.
Looking ahead: What’s next for Digital Link?
This recognition is just the beginning. Digital Link is expanding its vision and product suite, introducing new features that enhance traceability, personalization, and data-driven decision-making for brands worldwide.
With a firm focus on innovation, the company is actively promoting scalable solutions that improve business efficiency, transparency, and consumer trust — all while reducing friction in both online and offline operations.
The GS1 México Award marks a significant milestone for the company and its mission to lead the transformation of global product identification.
“We see this as a shared success,” added Rivero. “Our partners, team, and clients are all part of this journey. We’re proud to be shaping what’s next.”
About the GS1 México Award and ColaboraXión 2025
Hosted annually in Mexico City, the ColaboraXión Forum by GS1 México brings together industry members, innovators, and organizations to highlight best-in-class achievements in technology, sustainability, and commerce.
This year’s forum focused on driving digital transformation, celebrating the winners who are redefining business practices, enhancing the consumer experience, and setting new benchmarks for technological excellence.
Final thoughts
From product traceability to sustainable printing technologies, from training programs to powerful retail solutions — Digital Link’s work is more than a technology play. It’s a long-term commitment to improving how the world connects, consumes, and creates value.
