Next-gen barcodes that speak human

SmartFacts for packaging transparency

SmartFacts has arrived in Australia and New Zealand, and Digital Link now lets your products comply from day one. Built on the GS1 Digital Link standard, powered by dynamic content, and enhanced with Cleo: your AI product assistant that speaks human.

Turn compliance into connection

SmartFacts isn’t just a regulatory checkbox, it’s a new way for brands to communicate directly with shoppers at the shelf and at home. With Digital Link, every product becomes a dynamic touchpoint that updates in real time, adapts to each market, and reinforces consumer trust with transparent, mobile-first product information.

Engage shoppers with SmartFacts-ready QR codes

SmartFacts pages built with Digital Link deliver structured, compliant information instantly: ingredients, nutrition, allergens, manufacturer details, and more. Your QR codes remain clean, scannable, and fully compliant with the GS1 Digital Link standard, without clutter, extra labels, or multiple data carriers.

Prepare for the Digital Product Passport future

The world is moving toward universal digital labelling. With Digital Link, you don’t choose between SmartFacts and DPP: you get both. Our platform allows you to manage product information across markets, regulations, and use cases, all from one place.

Is your packaging ready for digital-first shoppers?

Consumers want clarity, retailers demand transparency, and regulations are evolving fast. SmartFacts helps your products meet expectations today, and Digital Link makes sure you’re prepared for everything coming next.

Real-time insights, real-world results

Track scans, locations, engagement patterns, device usage, and returning visitors. Digital Link’s analytics engine turns every SmartFacts interaction into actionable intelligence. Refine your messaging, optimize packaging, and truly understand how shoppers engage with your products.

Build stunning product pages effortlessly

Behind every SmartFacts QR is a beautifully structured Smart Page designed for clarity and performance. Use our intuitive builder to add extra content like videos, FAQs, sustainability stories, certifications, or even shoppable links without touching a single line of code.

Custom domains: Build trust with every scan

A SmartFacts page should feel like your brand, not a generic redirect. Use domain masking and branded shortlinks to deliver a premium, cohesive experience from the moment a shopper scans your product.

Team collaboration: Manage QR and SmartFacts projects together

Behind every SmartFacts QR is a beautifully structured Smart Page designed for clarity and performance. Use our intuitive builder to add extra content like videos, FAQs, sustainability stories, certifications, or even shoppable links without touching a single line of code.

Dynamic & extended packaging: Stay accurate, stay up-to-date

Change an ingredient? New allergen rule? Updated sustainability claim? Edit your SmartFacts content anytime: your QR code stays the same. No repackaging. No waste. No compliance headaches.

Meet Cleo, your AI product assistant

Cleo transforms SmartFacts into conversations. Shoppers can ask questions about ingredients, sustainability, allergens, product usage, or brand values, and Cleo answers instantly, using your verified product data. From compliance to engagement, your packaging now speaks human.

Enter the age of packaging marketing