As the digital landscape evolves, Digital Link is leading the conversation on how 2D barcodes are transforming supply chains, inventory management, consumer engagement, and regulatory compliance.
On January 29, 2025, Digital Link hosted an exclusive webinar, “2025: A new era – How 2D barcodes are redefining business”, featuring industry experts from GS1 Ireland and Digital Link itself.
The session was led by Paula Rivero, CEO of Digital Link, alongside Maria Svejdar, Head of Retail at GS1 Ireland, and Stefanie Idrobo, Business Development Manager at Digital Link.
Together, they explored how 2D barcodes are shaping the future of retail, product authentication, and sustainability initiatives.
Making the transition to 2D barcodes effortless: Real-world success stories
One of the key messages from the webinar was that transitioning to 2D barcodes is far easier than many businesses expect.
A common misconception is that implementing next-generation QR codes requires significant technical overhauls or is only viable for large global corporations.
In reality, small and medium-sized businesses (SMBs) are already integrating Digital Link’s 2D QR codes seamlessly into their operations—enhancing efficiency, compliance, and consumer engagement without disrupting existing workflows.
To illustrate this point, the webinar featured real-life case studies across diverse industries, showcasing how businesses of all sizes are successfully adopting next-generation barcodes.
ALQVIMIA and The Nature of Things (cosmetics), NIFA (fish), METALUBE (lubricants), Charro (beer), and others were highlighted as examples of how SMBs are leveraging Digital Link’s technology to improve traceability, provide transparency, and boost customer engagement.
Each of these companies started with a simple, scalable approach—embedding 2D QR codes onto their packaging, allowing them to update product information dynamically, enhance consumer interaction, and meet evolving regulatory requirements without costly IT investments.
By focusing on SMBs rather than multinational corporations, the webinar reinforced an essential takeaway: “You can do this, too.”
No massive infrastructure changes are required—just a straightforward solution that integrates with existing operations and brings immediate benefits.
Whether it’s tracking sustainability efforts, streamlining product traceability, or engaging customers through interactive packaging, the transition to 2D barcodes is accessible, achievable, and already driving success for businesses worldwide.
Through these case studies, the message was clear: any company, regardless of size or industry, can harness the power of 2D barcodes to future-proof their operations and enhance consumer engagement.
Why 2D barcodes are a game changer for businesses and consumers
One of the key takeaways from the webinar was how 2D barcodes are a game changer in the industry, offering significantly more data compared to traditional UPC barcodes and one-dimensional barcodes. Their advantages include:
✔ Higher data capacity, allowing batch and lot numbers, regulatory information, and sustainability initiatives to be embedded in a single scan.
✔ Enhanced consumer experience, enabling shoppers to make informed decisions about product details, expiration dates, and ethical sourcing.
✔ Improved efficiency in retail, as C-store operators and major retailers upgrade their POS systems to support data matrix codes and QR codes.
As Paula Rivero emphasized in the webinar, the shift to 2D barcodes represents a new era in global trade and business efficiency.
The role of Digital Link in the transition to 2D barcodes
At Digital Link, we are committed to empowering businesses with innovative 2D barcode technology. Our goal is to help companies ensure compliance, enhance consumer engagement, and optimize operational efficiency.
With data matrix codes and QR codes becoming industry standards, our webinar reinforced why companies must embrace this future-proof technology. From supply chain operations to product authentication and point-of-care tracking, 2D barcodes are reshaping industries worldwide.
What businesses need to do to stay ahead
The future of 2D barcodes is here, and Digital Link is at the center of this transition. To stay ahead, businesses should:
🔹 Register on Digital Link to seamlessly generate and manage next-generation 2D barcodes.
🔹 Add products effortlessly by entering their GTINs or product identifiers, ensuring accurate traceability.
🔹 Embed detailed product information directly into scannable codes, enabling seamless regulatory compliance.
🔹 Engage consumers dynamically by linking QR codes to interactive experiences, sustainability insights, and digital loyalty programs.
As Paula Rivero, Maria Svejdar, and Stefanie Idrobo discussed in the webinar, this transition will define the next generation of retail, manufacturing, and product authentication.
Conclusion: Digital Link’s commitment to the future of 2D barcodes
Digital Link is driving the transition to 2D barcodes, ensuring that businesses can track products, streamline operations, and provide consumers with more transparency and data-driven insights.
📢 Want to learn more? If you missed our webinar, stay tuned for upcoming insights on 2D barcodes, regulatory compliance, and the future of product authentication.
📌 Join Digital Link in shaping the future of business. 🚀
