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Gain deep insights with Digital Link analytics

Digital Link Analytics provides real-time tracking and performance metrics for your GS1 QR codes, Digital Product Passports (DPPs), and landing pages. Understand customer interactions, optimize your strategy, and iterate quickly and effortlessly.

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The power of real-time data at your fingertips

With Digital Link analytics, every scan tells a story. Measure engagement, track interactions, and refine your approach to maximize the impact of your GS1 QR codes. Whether for compliance, marketing, or logistics, get the insights you need.
Analytics

Optimize every scan, improve every decision

Get a complete view of how your GS1 QR codes perform in real time. Track scan locations, device types, and user behavior patterns to make informed business decisions. With detailed analytics, you can refine marketing strategies, optimize logistics, and create personalized customer experiences that drive engagement and conversions.
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Meet labeling requirements

Stay compliant

Keep up with FDA food labels, EU Digital Product Passports, and global tracking requirements.

Future-proof

Boost engagement

Understand customer interactions pre
-and post- purchase to enhance
experiences.

Enhance visibility

Improve visibility

Track products throughout their
lifecycle to streamline inventory and
logistics.

Data that drives growth

Data that drives growth

Digital Link Analytics provides actionable insights to help businesses refine their QR code strategies. By monitoring scan rates, user demographics, and engagement trends, companies can continuously optimize their approach, ensuring that every scan translates into measurable value. Identify trends, adapt campaigns, and maximize your return on investment with data-driven decision-making.
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The best of barcodes and QRs packed together

QR variant analytics

Get insights at a granular level for every batch, lot, or item connected to a QR code variant. Track unique interactions, monitor performance across different product versions, and optimize engagement for each category.
Unlock granular product analytics

Unlock granular product analytics

Combine the power of QR variant analytics with advanced business insights. Track product interactions at a granular level—by batch, lot, or individual item—and monitor performance across different product versions. Leverage these insights to optimize marketing, improve supply chain sustainability, validate product authenticity, and enhance customer engagement. Integrate intelligence-driven decisions into your operations to ensure long-term success.
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The answer to all your regulatory and operational needs

Meet labeling requirements

Meet labeling requirements

Simplify compliance with FDA food labels, the EU Digital Product Passport, and more.

Boost shopper engagement

Boost shopper engagement

Connect directly with consumers through physical products, before and after the purchase.

18 Make the value chain visible 1

Make the value
chain visible

Individually track items cradle-to-grave. Prevent bottlenecks and streamline stock management.

Be a leader in the transition from barcodes to GS1 QR codes

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