Smart Product Pages: give all your products a passport
Accelerate product compliance and elevate shopper engagement with GS1 Digital Link and fantastic Digital Product Passports that look like mobile apps in the browser. Automatically generate all regulatory information for your category. Connect your pages with reliable data pools and keep them always up to date.
Futureproof your business with Smart Product Pages
Our Smart Pages are digital passports of your products. You have all the information on your packaging—and more—made digitally available. Plus, you can easily connect consumers to your e-commerce, share tutorial videos, how-tos, or recipes, provide customer support, and much more. Welcome to a world where compliance and marketing go hand in hand.
Share the most relevant product information
Each category must meet specific product information requirements: we’ve covered them all.
With a Smart Product Page, you can share ingredients, calories, nutritional facts, allergens, INCI lists, production footprint, sustainability certifications, recycling and disposal instructions, and much more.
It’s the most intuitive and convenient way to create a Digital Product Passport for all items in your catalog.
Automated
Product details are fetched from your trusted database and can be added in bulk.
Adaptive
Product Passports adjust to your category displaying required information.
Multilingual
Information in your Smart Product Pages is auto-translated in relevant languages.
Integrate your certified data sources
Having full control over your product information is crucial to building consumer trust and staying compliant with all global and local requirements.
On Digital Link, you have all the solutions you need to ensure your data is faultless and reliable. You can connect your Digital Product Passport directly with your information repository by integrating with your systems or uploading a spreadsheet with all the item details.
Alternatively, you can use a third-party data pool that you trust.
Update your Product Passport anytime you need
Keep in mind that all content in Product Passports is dynamic: you can update or add any details when an ingredient change or you need to fix a typo.
Boost shopper engagement with tailored landing pages
Add links to your website and social media, drive traffic to your e-commerce platforms, enroll customers in loyalty programs, show video instructions, recipes, or previews, launch promotions and special offers, and much more.
Creating a stunning landing page takes only a few minutes with our state-of-the-art visual builder.
Manage product recalls and dynamic pricing easily
Not only that, but by adding dynamic data such as the expiry date to your GS1 QR code, you can set up a special discount when expiration approaches and show it on your Smart Page.
The answer to all your regulatory and operational needs
Meet labeling requirements
Simplify compliance with FDA food labels, the EU Digital Product Passport, and more.
Boost shopper engagement
Connect directly with consumers through physical products, before and after the purchase.
Make the value
chain visible
Individually track items cradle-to-grave. Prevent bottlenecks and streamline stock management.