Next-gen barcodes that speak human

Cosmetic Digital Product Passport made simple

Cosmetic Digital Product Passport made simple

Digital Link turns cosmetic packaging into a smart product page. One QR code gives consumers instant access to product details, ingredient lists, tutorials, and brand storytelling—all in a compliant, dynamic, and beautifully branded format.

From static labels to smart cosmetic experiences

Cosmetic Digital Product Passports don’t need to be complex. With Digital Link, every product gets a dynamic page that combines essential labeling data with engaging content. Share INCI lists, safety info, certifications, sustainability claims, and usage guides while keeping your packaging clean and minimal.
Your packaging just learned to talk

Your packaging just learned to talk

Meet Cleo, the AI that turns any product code into a live conversation. Customers can scan, ask anything and get instant answers: ingredients, certifications, routines, refills, tips, you name it. It feels like magic. It works in any language. And it makes your product unforgettable. Try it and let your packaging do the talking.
Smart labeling made easy

Smart labeling made easy

Replace crowded packaging with a single QR code that opens a rich smart page. From allergens to certifications, give shoppers all the details they need—without compromising design.
Beyond the label

Beyond the label

Go further than compliance. Add videos, tutorials, sustainability journeys, or personalized offers. Every Cosmetic DPP can double as a channel for brand storytelling and customer loyalty.
The best of barcodes and QRs packed together

Cosmetics that speak for themselves

Lipsticks, creams, serums, fragrances—every product can carry its own voice through a Digital Product Passport. Update ingredients, link to tutorials, share seasonal campaigns, or launch product-specific promotions without reprinting a single box.
Designed for brand control

Designed for brand control

Customize your Cosmetic DPP with your brand identity. Use your colors, logo, and tone of voice to make every product passport an authentic extension of your brand.
Global by design

Global by design

Cosmetics travel across borders. Digital Link ensures your product passport automatically adapts to the consumer’s language and market requirements.
Enhance visibility

Always up to date

Edit and expand product details at any time, even after the product has shipped.

Future-proof

Analytics built in

Track scans, see where and when products are accessed, and learn what information consumers value most.

Future-proof

Creative QR options

Use AI artistic QR codes to merge brand aesthetics with high-performing scans.

One code for the entire lifecycle

One code for the entire lifecycle

From labeling transparency to post-purchase engagement, the Cosmetic Digital Product Passport connects every stage of your product’s journey.

Enter the age of packaging marketing

Meet labeling requirements

Turn products into touch points

Connect directly with shoppers at every stage of the product lifecycle–even post-purchase.

Boost shopper engagement

Be ready for evolving regulations

Stay ahead of compliance requirements by aligning with industry standards and requirements.

18 Make the value chain visible 1

Free space on your packaging

One single code does all the heavy lifting, from supply chain tracking to POS operations and marketing.

Be a leader in the transition from barcodes to GS1 QR codes