Digital Link for packaging marketing: give your products a voice

Make your product packaging a gateway to meaningful connections with 2D barcodes. Whether you’re just starting with QR codes or already using them, Digital Link helps brands engage consumers, share immersive experiences, and stay ready for the future of retail.

Turn packaging into a conversation

Your packaging is more than a container—it’s an untapped opportunity. With 2D barcodes powered by GS1 standards, every product becomes a direct-to-consumer communication tool. Whether you’re exploring QR codes for the first time, looking to optimize their performance, or recovering from previous challenges, Digital Link can help you make your packaging work smarter and harder for your brand.
Engage shoppers with next-generation 2D barcodes​

Engage shoppers with next-generation 2D barcodes

Step into the future of consumer engagement with interactive packaging.

From personalized product content to dynamic promotions, customer feedback collection, and D2C e-commerce, interactive 2D barcodes empower your customers to connect with your brand in exciting, meaningful ways—all with a simple scan.

Leverage real-time product insights

Anticipate the Digital Product Passport revolution

Prepare for global regulatory shifts by integrating transparent, compliant packaging marketing solutions. Link to reliable product data from ERP or PIM systems to meet sustainability goals, build trust, and showcase your commitment to eco-friendly practices.


If you’ve faced challenges in aligning with compliance standards, Digital Link makes the transition effortless.

The best of barcodes and QRs packed together

Is your packaging doing enough?

Static QR codes and traditional barcodes are outdated. With next-generation 2D barcodes, your packaging evolves into a dynamic tool to share your story, deliver engaging experiences, and gain actionable insights for your brand’s future.
all enabled by Digital Links robust platform

Real-time product insights, real results

Gain valuable product insights with dynamic QR codes that go beyond static labels. Digital Link empowers you to track consumer interactions, monitor performance, and optimize strategies—all in real-time.

Discover advanced capabilities like smart recalls, dynamic pricing, and granular traceability, making it easy to integrate analytics into your workflows. With our robust platform, turn every scan into actionable data that drives smarter decisions.
Create stunning product pages with ease

Create stunning product pages with ease

Make every scan count with Digital Link’s intuitive landing page builder. Easily design mobile-friendly product pages tailored to your audience, showcasing videos, tutorials, promotional offers, or sustainability credentials.

Whether you’re new to QR codes or looking to elevate your packaging marketing strategy, our platform gives you the tools to create engaging experiences in minutes—no coding required.

Bulk generation

Bulk creation

Make 2D barcodes for your entire catalogue at once. Use any product ID you want, from GTINs to SKUs.

Editable codes

Easily scalable

Add more details as you go, enabling smart labeling and dynamic product info for advanced use cases.

Future-proof

100% supported

We help you going from 0 to 100 fast, providing templates, 2D barcode consultancy, and deep integration.

Simplified compliance

Safe and robust

An airtight sytem with state-of-the-art cybersecurity to keep your operations safe. And a >99.9% uptime.

Elevate your brand with custom domains

Custom domains: Build trust with every scan

Turn every interaction into a brand-building moment with custom domains. Replace generic QR code URLs with branded links that align with your identity and reinforce consumer trust.

For companies familiar with QR codes, this upgrade takes your consumer engagement to the next level, making every scan feel like a seamless extension of your brand.
Collaborate effectively with your team

Team collaboration: Manage QR projects with ease

Empower your team to work together on 2D barcode projects with Digital Link’s collaboration tools. Invite colleagues to your workspace, assign roles, and manage QR code campaigns as a team—all from one intuitive platform.

For companies scaling up their QR code usage, this feature ensures efficiency and consistency, bringing everyone on the same page.

Accelerate time-to-market with dynamic packaging

Dynamic & extended packaging: Stay accurate and up-to-date

Reduce the time it takes to update your packaging from months to moments. Traditional packaging changes—like updating ingredients or certifications—can take 18 to 24 months to reach the shelves. With Digital Link’s 2D barcodes, you can bypass these delays by linking to dynamic product pages or Digital Product Passports.

Updates are instant, ensuring your consumers always have access to the latest, most accurate information while freeing up valuable space on physical packaging for cleaner, more functional designs.

Enter the age of packaging marketing

Meet labeling requirements

Turn products into touch points

Connect directly with shoppers at every stage of the product lifecycle–even post-purchase.

Boost shopper engagement

Be ready for evolving regulations

Stay ahead of compliance requirements by aligning with industry standards and requirements.

18 Make the value chain visible 1

Free space on your packaging

One single code does all the heavy lifting, from supply chain tracking to POS operations and marketing.

Be a leader in the transition from barcodes to GS1 QR codes