Zoé Water opens a direct-to-consumer channel with Digital Link
Committed to health and wellness, the brand has expanded internationally, reaching markets in the United States and South America. But beyond premium hydration, Zoé Water is also at the forefront of digital innovation, leveraging QR codes on its bottles to engage with consumers in new and meaningful ways.
Co-founded by Héctor Cruzado, Zoé Water was born from a deeply personal journey. After his wife’s cancer diagnosis, Cruzado sought healthier alternatives for his family, which led him to develop an alkaline water brand focused on well-being, sustainability, and innovation.
His leadership has been instrumental in the brand’s expansion and strategic partnerships, ensuring Zoé Water remains a pioneer in digital consumer engagement within the beverage industry.
“Digital Link allows us to provide real-time, relevant content to our consumers while gathering insights that help us better understand and serve them.”
Héctor Cruzado, Co-founder & CEO @Zoé Water
Reconnecting with brand lovers globally
The company’s focus on digital transformation made it clear that traditional marketing strategies wouldn’t be enough. To maintain brand-consumer relationships at scale, Zoé Water needed a seamless, data-driven solution that would strengthen engagement while collecting valuable consumer insights.
Giving water bottles a voice–and ears
To bridge the gap between distribution networks and direct consumer relationships, Zoé Water implemented Digital Link’s next-gen QR codes on its packaging, allowing the brand to turn every bottle into a dynamic communication channel, offering valuable content while gathering real-time consumer insights.
By scanning the QR code, consumers gain access to exclusive brand content, including sustainability initiatives, educational materials, and personalized experiences.
This strategy allows Zoé Water to engage consumers beyond the point of purchase, keeping them connected to the brand even when they buy through distributors or retailers.
The system also enables Zoé Water to track QR code scans, providing the company with valuable analytics on where, when, and how its products are being consumed. This data is critical for refining marketing strategies, optimizing distribution efforts, and tailoring content to different regions, languages, and consumer preferences.
A seamless and scalable consumer engagement platform
Beyond AI-powered content customization, Digital Link’s dynamic 2D barcodes offer real-time updates, meaning Zoé Water can continuously enhance and personalize the consumer experience without modifying physical packaging. This level of flexibility ensures the brand remains agile in an ever-evolving digital landscape.
Zoé Water also valued Digital Link’s advanced analytics, which allow the brand to monitor consumer behavior and engagement metrics, helping them refine their marketing and sustainability messaging with data-driven precision.
By adopting Digital Link’s technology, Zoé Water has successfully:
✅ Strengthened brand-consumer relationships, even within a distributor-led sales model.
✅ Gained valuable data insights, refining marketing and sales strategies.
✅ Enhanced transparency and engagement, keeping consumers informed about sustainability and wellness initiatives.
✅ Created a seamless digital experience, adapting content for international markets.
