The GS1 Global Forum 2025 has concluded, marking another milestone in the journey toward a smarter, more connected supply chain.
This global annual event, held in Noordwijk, brought together industry leaders, board members, and technology pioneers to discuss the latest standards, innovative initiatives, and the local and global impact of Digital Link and 2D barcode adoption.
Digital Link was proud to be the official sponsor of this GS1 Global Forum, reinforcing its commitment to driving innovation and shaping the future of global commerce.
The rise of 2D barcodes and Digital Link technology
One of the dominant themes of the forum was the global migration to 2D barcodes and the role of GS1 Digital Link in enabling a seamless, data-rich experience for brands, retailers, and consumers.
This event brings extraordinary networking opportunities for organizations looking to align their strategy with the future of retail and regulatory compliance.
With major retailers setting 2027 as the deadline for full implementation, companies are now accelerating adoption to drive initiatives that ensure they remain competitive in an evolving digital landscape.
Speaking human: Making digital more accessible
Throughout the forum, a recurring theme was the need to simplify communication around Digital Link and 2D barcode adoption. Our session, “We Need to Speak Human,” provided valuable insights into making these technologies more accessible from the users’ perspective.
By bridging the gap between technical specifications and user-friendly experiences, we are empowering MOs and industry leaders to share implementation best practices effectively.
The session focused on the importance of making information accessible, intuitive, and built for people. Despite technological advancements, many still struggle to understand GS1’s role in the digital transformation of retail and supply chains.
This reality check reinforced the need for a shift in communication—moving from technical jargon to clear, human-centered messaging.
We Speak Human is not just a slogan; it is a strategic approach to educating, connecting, and engaging audiences by making complex topics relatable.
The conversation emphasized the importance of storytelling in technology, ensuring that data does more than just exist—it needs to tell a story that resonates with both businesses and consumers.
Watch the full talk by Paula Rivero here:
Digital Link’s role in regulatory compliance and retail innovation
A major focus at the forum was how Digital Link technology is shaping the future of retail and regulatory compliance.
Several sessions explored the global impact of emerging regulations, including the Digital Product Passport (DPP) and sustainability mandates.
As organizations work to align with these evolving requirements, Digital Link provides a solution that ensures traceability, authenticity, and engagement for patients worldwide and consumers alike.
Additionally, real-world case studies showcased solutions achievements from industry leaders who are leveraging Digital Link to enhance shopper experiences, optimize supply chains, and increase brand trust.
The ability to provide instant, up-to-date product information through a simple scan is not just an innovation—it’s quickly becoming an industry necessity.
The road to retail transformation
GS1 Global Forum 2025 was a crucial moment on the way to the next era of global trade.
The week offered great opportunities for thought leaders worldwide to explore future-ready practices, collaborate on key initiatives, and align on a common vision for the world of commerce.
From in-depth panels to interactive discussions, the event highlighted the growing role of Digital Link in product data management, customer engagement, and compliance.
With all discussions and networking opportunities taking place in one location, the GS1 global community had a chance to exchange insights on how to navigate the complexities of the digital age while maintaining a strong focus on business growth and customer satisfaction.
The forum also reinforced the importance of innovation in building a more connected, data-driven future.
Looking ahead
As we reflect on the insights from GS1 Global Forum 2025, one thing is clear: the future of retail, manufacturing, and supply chain management is digital.
The momentum behind 2D barcode implementation and Digital Link is growing, and businesses that embrace these changes today will be the leaders of tomorrow.
Thank you to everyone who attended the forum, engaged in discussions, and shared their perspectives. Let’s continue building a smarter, more connected future—one scan at a time.
