Retail is evolving faster than ever. Shoppers expect instant access to accurate information, personalized offers, and proof of a brand’s values, all at the shelf. At the same time, retailers need packaging that meets new compliance rules, simplifies operations, and creates stronger engagement.
That’s where GS1 Digital Link powered 2D barcodes come in. With a single code, retailers can meet compliance requirements, enable seamless POS integration, and open a direct digital channel to every shopper. Instead of static labels, packaging becomes dynamic, always up-to-date, and tailored to each market.
But the biggest shift is just beginning: conversational packaging.
Through Digital Link’s new AI-powered assistant, Cleo, products can now “speak” directly with consumers. Scan a next-gen barcode, and Cleo provides instant answers drawn from brand-approved information: how to use cream, the origin of a wine, or a product’s recycling instructions. The interaction is personalized, interactive, and always on-brand, helping retailers build trust and deepen shopper loyalty.
For retailers, the value goes beyond engagement. Every scan generates insights into shopper behavior: what questions are asked, which products get the most attention, and how customers interact post-purchase. This turns packaging into both a marketing channel and a data-driven decision tool.
Retail is no longer just about the shelf. It’s about conversations that continue long after checkout.
You can try Cleo by yourself and learn more about conversational packaging and next-gen QR codes at digital-link.com
