What is conversational packaging: Transforming communication between brands and consumers
In today’s crowded markets, every pack, label, and container fights for attention on the shelf. Brands not only need eye-catching packaging design, they also need packaging capable of delivering clarity, compliance, and meaningful dialogue. That’s where the concept of conversational packaging comes in. Far from being a futuristic idea, it is already here: packaging that […]
AI for regulatory packaging: How to comply and communicate at the same time
Why AI for regulatory packaging matters now Regulatory compliance in packaging is no longer just a box-ticking exercise. Across industries, from consumer goods to the pharma industry and life sciences, packaging has become the frontline for safety, transparency, and trust. Regulations change constantly, vary across multiple regions, and affect everything from allergen information and sustainability […]
Unlocking the future of retail with next-gen barcodes and AI
Retail is evolving faster than ever. Shoppers expect instant access to accurate information, personalized offers, and proof of a brand’s values, all at the shelf. At the same time, retailers need packaging that meets new compliance rules, simplifies operations, and creates stronger engagement. That’s where GS1 Digital Link powered 2D barcodes come in. With a […]
Conversational packaging: The complete guide to Smart, AI labels
A new chapter in packaging and communication The way brands connect with customers is changing. Packaging, once a silent medium, is evolving into a system that can speak, listen, and respond. This is the essence of conversational packaging. Powered by AI for packaging and smart labels, it allows products to become active participants in commerce, […]
AI for packaging
AI for packaging: Make your products talk Packaging has just found its voice. With Digital Link’s new AI-powered assistant Cleo, consumers can ask your product questions directly and get instant, accurate answers. From care instructions to ingredient safety, your product becomes a trusted guide in the palm of their hand. Get started now Navigate the […]
Connecting brands & consumers through connected products. Digital Link at Labelexpo Europe 2025
On 18 September 2025, at The Pulse, Fira Gran Via in Barcelona, Digital Link’s Co-founder & CEO Paula Rivero took the stage to deliver one of the most anticipated sessions of the event. Her talk, titled Connecting brands & consumers, showed how connected packaging is moving beyond compliance to become a direct, conversational bridge between […]
The best European Article Number search tool for quick product lookup
In today’s interconnected retail, e-commerce, and logistics industries, speed and accuracy in product identification are no longer optional; they are the backbone of success. Whether you’re managing an online store with thousands of SKUs, overseeing inventory for a warehouse, or simply trying to verify if the product you’re about to buy is authentic, one small […]
September marketing with digital links: Boost engagement and drive sales
As the crisp air of September ushers in the fall season, it’s the perfect time to refresh your marketing strategies. For many brands, this month is not only the start of fall but also a reset point before the busy holiday season. September marketing with digital links gives marketers a practical way to merge seasonal […]
Circular economy innovation: Building a sustainable future
Why circular economy innovation matters In recent years, the conversation around sustainability has shifted from being a niche concern to a global priority. Climate change, resource scarcity, and waste management challenges are pressing issues for businesses, governments, and society at large. At the center of this transition lies circular economy innovation, a framework that goes […]
GS1 Digital Link testing: Why it matters for packaging, compliance, and brand trust
A new era for product identifiers The barcode has been the universal product identifier for decades. But the retail world is entering a new era, and Digital Link is at the center of that transformation. Instead of a static set of lines carrying only a product number, the digital link QR code connects physical products […]