Where should I place a QR code on my packaging?
You’ve printed the perfect label. You’ve added your next-generation QR code. Now comes the part many brands overlook: Where should I place a QR code on my packaging? QR code placement directly affects whether or not people scan. Too small, too hidden, or placed in an awkward spot, and even the best campaign won’t perform. […]
Product authentication: the essential guide for ensuring brand protection
Introduction The importance of product authentication in today’s market Counterfeit goods aren’t just a nuisance — they’re a direct threat to consumer trust, brand reputation, and even public safety. In today’s crowded, fast-moving market, product authentication is no longer optional. It’s essential. Authenticity isn’t just about spotting fake products. It’s about protecting your brand, your […]
What is smart packaging with next-generation QR codes?
You’ve seen QR codes on everything, from snack wrappers to shampoo bottles. But the technology and brands’ use of it have evolved. Smart packaging with next-generation QR codes is a gateway to personalized experiences, transparent supply chains, and smarter product interactions, fostering consumer trust . With GS1-compliant QR codes powered by Digital Link, your product […]
Why are QR codes on packaging for loyalty gaining traction?
You’ve probably scanned a QR code on a coffee cup or cosmetics box before. Maybe it took you to a website or unlocked a discount. But more and more, these codes aren’t just shortcuts—they’re portals to customer loyalty programs built right into the packaging. For brands trying to convert first-time buyers into repeat customers, QR […]
QR codes on cosmetics packaging: What beauty brands should know
You’ve seen them. Maybe even scanned a few. QR codes now appear on serums, lipsticks, moisturizers, and luxury creams. What once felt experimental has now become a staple in the beauty aisle. QR codes on cosmetics packaging are no longer just a convenience. In the cosmetics industry, they’ve evolved into digital bridges that connect packaging […]
Good Ventures streamlines mass QR code creation and shopper engagement with Digital Link
Good Ventures streamlines mass QR code creation and shopper engagement with Digital Link Good Ventures is a UK-based leader in certified organic and natural beauty products, operating from an eco-studio in Hertfordshire. Committed to sustainability and ethical practices, the company handcrafts its premium beauty lines, including Evolve Organic Beauty and Adaptology, in small batches to […]
How to create a digital product passport
What is a digital product passport, and why is it becoming essential? The digital product passport (DPP) is set to become a core requirement for selling goods in Europe and beyond. But what exactly is it, what detailed information does it provide about products—and how to create a digital product passport that meets upcoming regulations? […]
GS1 digital link examples and use cases for the win
Are you looking for actionable examples of how the new GS1 digital link standard can be applied to improve your business? Do you need inspiration and robust use cases showing the many benefits that digital links will provide across the table, to all sectors, processes, and stakeholders? You are in the right place, then. On this page, we will walk you through the most promising and exciting applications of digital links. Giving some real-life GS1 digital link examples.
How to augment your smart packaging with digital links
The evolution of traditional product packaging into smart packaging is at a tipping point, with businesses looking for the most accurate item tracking to streamline their supply chain and increase traceability and consumers who require transparency and in-depth product visibility to become the norm. This guide explains how to use digital link QR codes to bring smart packaging to the next level, providing brands, retailers, end users, and all stakeholders with the necessary information and interaction opportunities. The easy way.
QR codes on packaging design best practices: What brands need to know
Look around a supermarket shelf today and you’ll notice something interesting: more and more product packaging now includes QR codes. From olive oil to cosmetics to protein bars, brands are turning to these small black-and-white squares to do a lot more than hold data. Why are QR codes becoming standard in packaging design? QR codes […]