Digital transformation in consumer goods: What every CPG brand needs to know
Digital transformation in consumer goods: What every CPG brand needs to know Stay competitive in an evolving market with connected packaging. The consumer goods industry is rapidly shifting toward digital-first strategies, and connected packaging is leading the way. This white paper examines: The role of 2D barcodes in creating immersive product experiences. How connected packaging […]
How to anticipate the Digital Product Passport revolution
How to anticipate the Digital Product Passport revolution Navigate regulatory changes with confidence and transparency. The EU Digital Product Passport is set to revolutionize compliance and traceability requirements, but what does this mean for your brand? This white paper provides actionable insights into: What the Digital Product Passport is and how it impacts global markets. […]
Turning packaging into a marketing channel with 2D barcodes
Turning packaging into a marketing channel with 2D barcodes Unlock the potential of your packaging to engage and connect with consumers. Your packaging is no longer just a container—it’s your brand’s best opportunity to make a lasting impression. Learn how 2D barcodes powered by GS1 standards are transforming packaging into a dynamic marketing channel. This […]
Campo Viejo makes wine bottles speak any language with Digital Link
Campo Viejo makes wine bottles speak any language with Digital Link As one of Spain’s most recognized wineries, Campo Viejo has earned its place as the leading wine brand from the Rioja region. Established in 1959 and part of the Pernod Ricard family since 2005, the winery is known for its expertise in crafting Rioja […]
Canigooil launches the first connected olive oil with Digital Link
Canigooil launches the first connected olive oil with Digital Link Canigooil, a premium olive oil producer renowned for its dedication to quality and tradition, faced a growing challenge: how to stand out in a competitive market while meeting modern consumer expectations. Shoppers crave more and more for transparency, information, and meaningful interactions. Canigooil wanted to […]
Partners • Digital Link
The Digital Link partners alliance A network of innovation for next-generation packaging solutions. At Digital Link, we believe collaboration is the key to unlocking the future of shopper engagement and product transparency. Our partner ecosystem brings together industry leaders in packaging, software, and supply chain solutions to deliver cutting-edge technology and seamless integrations for our […]
GS1 digital link technology and main specs
In order to implement the new GS1 digital link standard effectively, ensuring a smooth and successful transition from the old barcodes to the digital link QR codes, a full understanding of all the elements of this groundbreaking technology is necessary. In this chapter, we will provide you with a detailed, step-by-step GS1 digital link technology introduction.
Digital link for packaging marketing
Digital Link for packaging marketing: give your products a voice Make your product packaging a gateway to meaningful connections with 2D barcodes. Whether you’re just starting with QR codes or already using them, Digital Link helps brands engage consumers, share immersive experiences, and stay ready for the future of retail. Get started free Turn packaging […]
Tech for Retail 2024: The Digital Link trend report from the field
Last week, the Digital Link team had the privilege of being on the ground in Paris for Tech for Retail 2024, one of the industry’s most forward-thinking events. Surrounded by retail innovators, thought leaders, and technology pioneers, we had the opportunity to showcase how next-generation 2D barcodes are driving digital transformation in retail. From powering […]
GS1 Australia NGTAG event: Making traceability a breeze with 2D barcodes
The GS1 Australia NGTAG (National GS1 Traceability Advisory Group) event “2D Barcodes make traceability a beepin’ breeze” was a landmark gathering, showcasing the future of retail and supply chain transparency through the power of 2D barcodes. Held at the GS1 Australia Knowledge and Event Centre, this premier event brought together industry leaders, retailers, and innovators […]