Pharmaceutical package testing and the role of Digital Product Passports
Why pharmaceutical package testing is under pressure In the pharmaceutical industry, pharmaceutical package testing is not just about durability or shelf appeal — it is a critical safeguard for patient safety, product integrity, and regulatory compliance. Every element of pharmaceutical packaging — from blister packages to pre-filled syringes, vials, and bottles — must meet strict […]
Digital Link for product traceability: How next-gen QR codes are transforming supply chains
Introduction: Traceability meets transformation In today’s global market—shaped by transparency, compliance, and rising customer demands—product traceability is no longer optional. Whether you’re safeguarding consumer safety, complying with strict regulatory requirements, or preventing counterfeits, your packaging must carry more than branding. It must deliver accurate product data, enable immediate access to digital information, and connect with […]
The new era of packaging
The new era of packaging starts with a scan Packaging is turning into a dynamic interface between brands and consumers. In this white paper, we explore how smart packaging powered by 2D barcodes is reshaping product communication, engagement, and compliance across industries. This white paper explores: How connected packaging elevates customer engagement. Ways to meet […]
Sunrise 2027 and the new era of smart product data
The global retail and manufacturing industries are preparing for one of the most important transformations in decades: the transition from traditional barcodes to next-generation 2D barcodes. Known as Sunrise 2027, this milestone marks the deadline set by GS1 for businesses worldwide to begin using 2D barcodes at point of sale. But the transition is about […]
Traveling Pendants turns QR codes into wearable storytelling with Digital Link
Traveling Pendants turns QR codes into wearable storytelling with Digital Link Traveling Pendants is a storytelling project disguised as a necklace. Each pendant carries a QR code engraved on its surface, inviting the wearer or finder to scan it, add their story, and read the stories left by others. Every piece becomes a shared artifact, […]
The ESPR working plan textiles: What it means for the industry
The European Commission is pushing forward with its Ecodesign for Sustainable Products Regulation (ESPR), and textiles are a top priority in the first ESPR working plan textiles. In December 2022, the European Commission adopted the first ESPR working plan, which will guide new ecodesign requirements through 2024 and beyond. Currently, in mid-2025, key delegated acts […]
Treat Street connects humor and high engagement with Digital Link
Treat Street connects humor and high engagement with Digital Link Treat Street is not your average candy company. Known for their novelty confections, they’re the creators of The Perfect Man, a solid milk chocolate figurine that blends cheeky design with nostalgic gifting. It’s become a seasonal staple across major U.S. retailers, often spotted on Valentine’s […]
What’s the real difference in QR codes vs NFC tags on packaging?
You’ve probably seen both: a scannable QR code on a food label, and maybe tapped your phone against a shelf display with NFC. But when it comes to smart packaging, where every product is a touchpoint, which one is better: QR codes or NFC tags? QR codes vs NFC tags is a question that comes […]
Where should I place a QR code on my packaging?
You’ve printed the perfect label. You’ve added your next-generation QR code. Now comes the part many brands overlook: Where should I place a QR code on my packaging? QR code placement directly affects whether or not people scan. Too small, too hidden, or placed in an awkward spot, and even the best campaign won’t perform. […]
Product authentication: the essential guide for ensuring brand protection
Introduction The importance of product authentication in today’s market Counterfeit goods aren’t just a nuisance — they’re a direct threat to consumer trust, brand reputation, and even public safety. In today’s crowded, fast-moving market, product authentication is no longer optional. It’s essential. Authenticity isn’t just about spotting fake products. It’s about protecting your brand, your […]