AI for packaging
AI for packaging: Make your products talk Packaging has just found its voice. With Digital Link’s new AI-powered assistant Cleo, consumers can ask your product questions directly and get instant, accurate answers. From care instructions to ingredient safety, your product becomes a trusted guide in the palm of their hand. Get started now Navigate the […]
Connecting brands & consumers through connected products. Digital Link at Labelexpo Europe 2025
On 18 September 2025, at The Pulse, Fira Gran Via in Barcelona, Digital Link’s Co-founder & CEO Paula Rivero took the stage to deliver one of the most anticipated sessions of the event. Her talk, titled Connecting brands & consumers, showed how connected packaging is moving beyond compliance to become a direct, conversational bridge between […]
The best European Article Number search tool for quick product lookup
In today’s interconnected retail, e-commerce, and logistics industries, speed and accuracy in product identification are no longer optional; they are the backbone of success. Whether you’re managing an online store with thousands of SKUs, overseeing inventory for a warehouse, or simply trying to verify if the product you’re about to buy is authentic, one small […]
September marketing with digital links: Boost engagement and drive sales
As the crisp air of September ushers in the fall season, it’s the perfect time to refresh your marketing strategies. For many brands, this month is not only the start of fall but also a reset point before the busy holiday season. September marketing with digital links gives marketers a practical way to merge seasonal […]
Circular economy innovation: Building a sustainable future
Why circular economy innovation matters In recent years, the conversation around sustainability has shifted from being a niche concern to a global priority. Climate change, resource scarcity, and waste management challenges are pressing issues for businesses, governments, and society at large. At the center of this transition lies circular economy innovation, a framework that goes […]
GS1 Digital Link testing: Why it matters for packaging, compliance, and brand trust
A new era for product identifiers The barcode has been the universal product identifier for decades. But the retail world is entering a new era, and Digital Link is at the center of that transformation. Instead of a static set of lines carrying only a product number, the digital link QR code connects physical products […]
Pharmaceutical package testing and the role of Digital Product Passports
Why pharmaceutical package testing is under pressure In the pharmaceutical industry, pharmaceutical package testing is not just about durability or shelf appeal — it is a critical safeguard for patient safety, product integrity, and regulatory compliance. Every element of pharmaceutical packaging — from blister packages to pre-filled syringes, vials, and bottles — must meet strict […]
Digital Link for product traceability: How next-gen QR codes are transforming supply chains
Introduction: Traceability meets transformation In today’s global market—shaped by transparency, compliance, and rising customer demands—product traceability is no longer optional. Whether you’re safeguarding consumer safety, complying with strict regulatory requirements, or preventing counterfeits, your packaging must carry more than branding. It must deliver accurate product data, enable immediate access to digital information, and connect with […]
The new era of packaging
The new era of packaging starts with a scan Packaging is turning into a dynamic interface between brands and consumers. In this white paper, we explore how smart packaging powered by 2D barcodes is reshaping product communication, engagement, and compliance across industries. This white paper explores: How connected packaging elevates customer engagement. Ways to meet […]
Sunrise 2027 and the new era of smart product data
The global retail and manufacturing industries are preparing for one of the most important transformations in decades: the transition from traditional barcodes to next-generation 2D barcodes. Known as Sunrise 2027, this milestone marks the deadline set by GS1 for businesses worldwide to begin using 2D barcodes at point of sale. But the transition is about […]