Next-gen barcodes that speak human

GS1 digital link examples and use cases for the win

GS1 digital link examples use cases

Are you looking for actionable examples of how the new GS1 digital link standard can be applied to improve your business? Do you need inspiration and robust use cases showing the many benefits that digital links will provide across the table, to all sectors, processes, and stakeholders? You are in the right place, then. On this page, we will walk you through the most promising and exciting applications of digital links. Giving some real-life GS1 digital link examples.

How to augment your smart packaging with digital links

How to augment your smart packaging with digital links

The evolution of traditional product packaging into smart packaging is at a tipping point, with businesses looking for the most accurate item tracking to streamline their supply chain and increase traceability and consumers who require transparency and in-depth product visibility to become the norm. This guide explains how to use digital link QR codes to bring smart packaging to the next level, providing brands, retailers, end users, and all stakeholders with the necessary information and interaction opportunities. The easy way.

QR codes on packaging design best practices: What brands need to know

QR codes on packaging design best practices

Look around a supermarket shelf today and you’ll notice something interesting: more and more product packaging now includes QR codes. From olive oil to cosmetics to protein bars, brands are turning to these small black-and-white squares to do a lot more than hold data. Why are QR codes becoming standard in packaging design? QR codes […]

UPC vs QR code: Which one is better for modern product packaging?

UPC vs QR code

The UPC code has been a reliable fixture in the retail world for decades. Since the 1970s, these black-and-white bars have helped streamline checkout, manage inventory, and reduce human error across countless point-of-sale systems. But we’ve entered a new era. As mobile devices become universal and consumer expectations evolve, QR codes are stepping up with […]

QR codes on food packaging: How next-gen barcodes are changing what we eat

QR codes on food packaging

Why are QR codes showing up on food packaging everywhere? You’ve probably seen them on chocolate bars, frozen meals, or bottles of olive oil—those little square QR codes printed right on the label. A quick scan with your phone, and suddenly you’re looking at ingredient lists, sourcing info, or even a recipe suggestion. But these […]

GS1 barcode formats: A guide to linear, 2D, and digital codes

GS1 Barcode Formats

Barcodes have done more than track prices—they’ve shaped the backbone of product identification, inventory management, and the entire supply chain. But today, they’re no longer just quiet operators behind the scenes. The GS1 barcode formats are the global standard that helps businesses speak the same language across retail shelves, logistics hubs, hospital wards, and factory […]

What are next-gen QR codes?

What are next-gen QR codes?

QR codes have come a long way from simple black-and-white links. If you’re wondering what are next-gen QR codes, they’re the smarter, more flexible evolution—connecting physical products to dynamic digital experiences that can adapt, update, and engage in real time. Have you noticed QR codes getting smarter? You’ve probably seen QR codes on packaging for […]

How to use QR codes on packaging

How to use QR codes on packaging

Packaging isn’t just about protection or shelf appeal anymore. In today’s connected world, it’s also a channel for digital interaction. This article explores how to use QR codes on packaging to deliver dynamic content, ensure compliance, and build direct relationships with your customers. What if your product packaging could talk? Your product packaging is already […]

Smarter, safer baby products: Easier compliance, better engagement

Baby Safe HUB

Smarter, safer baby products: easier compliance, better engagement Make baby products safer, smarter, and more trusted with one scan. As global safety standards evolve, nursery brands must find new ways to keep parents informed and compliant across markets. This white paper reveals how 2D barcodes powered by GS1 Digital Link are transforming product labeling for […]

Digital Link: What makes it different from other QR-based solutions

Digital Link: what makes it different

What makes Digital Link different from traditional QR codes? In today’s digital age, the way brands connect physical products to digital content is evolving rapidly. The question many solution providers and brand owners are now asking is: Digital Link: what makes it different from other QR-based solutions? The answer lies in its power to unify […]