GS1 QR codes: create next-gen barcodes with digital links
QR codes powered by GS1 are the future of trade
A tool that fits your content. Not the other way around.
What are you gonna share through your GS1 QR codes? Our flexible content editor covers all your needs. You can simply redirect to a website, link to an optimized Digital product passport with all the regulatory information required for your product category, or drive people to a custom landing page packed with online resources, engaging content, and promotions.
All details can be updated anytime without reprinting the codes since our QRs are dynamic.
Flexible
Unify your Digital Product Passports, marketing resources, and supply chain tracking.
Compliant
Our platform is approved by GS1 UK and our QR codes meet global requirements.
Future-proof
GS1 QR codes will replace barcodes soon. Stay ahead of your competitors!
Accelerate product compliance with amazing product passports
Think of our Digital product passport as a compliance template. A preset web page optimized for mobile view and available for most regulatory purposes. With a Digital product passport you can easily meet labeling requirements and share with consumers all relevant details for your category: ingredient lists, nutritional facts, recycling and disposal instructions, even a EU DPP.
Product info is automatically populated based on the GTIN or the data source you prefer, but you can edit and update everything. New use cases are constantly added as new laws take effect.
Highly scalable with seamless integrations
Share flawless landing pages that inform and engage
Ever fancied establishing a direct relationship with shoppers and connecting with them at any stage of the product lifecycle, even after the purchase? A custom landing page turns your product into the most effective marketing channel.
Custom landing pages are like link-in-bio pages, but for products. You can add all the content and links that you want and personalize them to match your brand identity. Videos, social media, promotions, loyalty programs: the sky’s the limit. And you can refresh them whenever you need.
Get more scans with beautifully customized GS1 QR codes
Who said that QR codes have to be boring? Not us. QR codes powered by GS1 can be personalized to stand out and seamlessly blend with the graphic design of your packaging.
You can add a colorful frame to highlight them that also works as a “quiet zone” to keep the code perfectly readable. You can insert a call-to-action to encourage scanning. And you can include the GTIN as a fall back solution for cashiers when the packaging is damaged or the code is obscured. All with just a couple of clicks.
GS1 QR code analytics: keep track of your performance
Measure the results of your GS1 digital link QR codes with real-time analytics. Discover how many scans your GS1 QR codes get and how much traffic your Smart Pages and landing pages receive. See from where visits come, with what type of device, and much more. Tracking can be deactivated when regulations require not to trace visitors.
Add a third dimension to your data, get vital insights about your supply chain, and optimize your customer experience and marketing efforts.
A GS1-approved
digital link resolver
Our proven GS1 resolver integration takes care of redirecting your users to the most appropriate resource, depending on the device they use for scanning your GS1 QR codes, the software they have, or other criteria.
Use a custom domain to personalize your digital links
We host all the GS1 digital links encoded in your GS1 QR codes by default on our domain dlink.is, for example, https://dlink.is/01/54490000542279. That’s the domain your users will see when they read your GS1 QR codes, and we strongly recommend customizing it by using a branded domain. This way, your web address will look like this: https://yourdomain.com/01/54490000542279.
Using a custom domain in your GS1 QR codes will reinforce your customers’ trust—and it’s great for branding, too!
Generate GS1 QR codes in bulk for all your SKUs
The most convenient way to handle large amounts of QR codes powered by GS1 for an extensive catalog of items, especially when they have multiple variants, is by automating the process of creating them all at once.
You can quickly bulk-generate hundreds or thousands of digital link QR codes for your product packaging on Digital Link. We can connect with your trusted data pool or any existing system, such as your ERP or PIM software, to retrieve all the required product details. Or you can simply upload a .csv.
Add critical information at the end of the production line
The opportunity to add granular and dynamic product attributes such as batch number, serial number, or expiration date to your GS1 QR code is crucial to achieving proper supply chain optimization and unlocking fantastic marketing opportunities such as dynamic pricing.
We allow you to provide this vital information and integrate with label and packaging printing services to create individual variants of a product’s GS1 QR code for each item right when it’s coming out of the production line.
The answer to all your regulatory and operational needs
Meet labeling requirements
Simplify compliance with FDA food labels, the EU Digital Product Passport, and more.
Boost shopper engagement
Connect directly with consumers through physical products, before and after the purchase.
Make the value
chain visible
Individually track items cradle-to-grave. Prevent bottlenecks and streamline stock management.