Smart Christmas packaging experiences: How brands can turn seasonal gifting into connected moments
Creating smart Christmas packaging experiences is quickly becoming one of the most powerful ways for brands to stand out during the holiday season. As customers navigate crowded stores, limited attention spans, and endless gifting choices, packaging is no longer just a decorative shell. It is a storytelling platform, a functional guide, and in many cases […]
How barcode cosmetics work and why the industry is shifting toward smarter packaging
Barcode cosmetics are at the center of how retail stores manage, verify, and sell beauty products every day. From a quick scan at checkout to stock visibility across distributors, barcodes keep cosmetic products moving through the global supply chain. Yet the beauty industry is now facing a turning point. Retailers are asking for richer data, […]
SmartFacts for packaging transparency
SmartFacts for packaging transparency SmartFacts has arrived in Australia and New Zealand, and Digital Link now lets your products comply from day one. Built on the GS1 Digital Link standard, powered by dynamic content, and enhanced with Cleo: your AI product assistant that speaks human. Get started free Turn compliance into connection SmartFacts isn’t just […]
Items with QR codes: How digital links are transforming packaging and customer engagement
Items with QR codes have become one of the most important bridges between physical products and digital experiences. In the past few years, quick response codes were mostly used for simple redirects or one-off marketing campaigns. Today, when a brand uses next generation digital links created through the Digital Link platform, those same QR codes […]
Conversational packaging vs smart packaging: How Digital Link leads the next generation of food innovation
Packaging has moved far beyond its traditional role. It no longer serves only to protect a product, but also to communicate, monitor, and build trust. The conversation around conversational packaging vs smart packaging defines the future of how physical products interact with the world. As the food industry evolves, so does the packaging that supports […]
Digital Link at Transforming Print and Packaging into a Digital Gateway: Bringing packaging to life with AI
On October 16, our team at Digital Link took part in the online session “Transforming Print and Packaging into a Digital Gateway”, where our CEO & Founder Paula Rivero and Business Developer Stefanie Idrobo, together with industry host Deborah Corn, explored the future of connected packaging — and introduced Cleo, our conversational AI for packaging. […]
How to build a high-performing product page with Digital Link
A well-designed product page is the heart of every ecommerce website. It’s where visitors become buyers, and where your brand’s promise is tested through images, words, and experience. A great product page combines high quality images, concise and informative descriptions, and social proof that builds trust and purchase confidence. Digital Link, an innovator in ecommerce […]
Digital connected packaging: Bridging physical and digital worlds
The idea of being digital connected is transforming how brands communicate, operate, and deliver value. In packaging, this means that every label, bottle, or box can now interact with the internet, giving users access to data, support, and services in real time. It’s not just a design evolution but a technological shift that connects companies, […]
How to make your product answer customer questions using AI
What does it mean for a product to answer customer questions? In the age of intelligent packaging and digital touchpoints, products are no longer silent. They can explain themselves, guide users, and even respond to follow-up questions. Making your product answer customer questions using AI is not science fiction, it is smart design.Through platforms like […]
How to prepare your packaging for AI interaction
The shift toward AI-driven packaging design Learning how to prepare your packaging for AI is now part of every modern brand’s creative strategy. Packaging no longer ends at print—it extends into the digital world, where artificial intelligence interprets design elements, recognizes product data, and enables smarter interactions with consumers. From layout optimization to interactive content, […]