SmartFacts for packaging transparency
SmartFacts for packaging transparency SmartFacts has arrived in Australia and New Zealand, and Digital Link now lets your products comply from day one. Built on the GS1 Digital Link standard, powered by dynamic content, and enhanced with Cleo: your AI product assistant that speaks human. Get started free Turn compliance into connection SmartFacts isn’t just […]
Items with QR codes: How digital links are transforming packaging and customer engagement
Items with QR codes have become one of the most important bridges between physical products and digital experiences. In the past few years, quick response codes were mostly used for simple redirects or one-off marketing campaigns. Today, when a brand uses next generation digital links created through the Digital Link platform, those same QR codes […]
Conversational packaging vs smart packaging: How Digital Link leads the next generation of food innovation
Packaging has moved far beyond its traditional role. It no longer serves only to protect a product, but also to communicate, monitor, and build trust. The conversation around conversational packaging vs smart packaging defines the future of how physical products interact with the world. As the food industry evolves, so does the packaging that supports […]
Digital Link at Transforming Print and Packaging into a Digital Gateway: Bringing packaging to life with AI
On October 16, our team at Digital Link took part in the online session “Transforming Print and Packaging into a Digital Gateway”, where our CEO & Founder Paula Rivero and Business Developer Stefanie Idrobo, together with industry host Deborah Corn, explored the future of connected packaging — and introduced Cleo, our conversational AI for packaging. […]
How to build a high-performing product page with Digital Link
A well-designed product page is the heart of every ecommerce website. It’s where visitors become buyers, and where your brand’s promise is tested through images, words, and experience. A great product page combines high quality images, concise and informative descriptions, and social proof that builds trust and purchase confidence. Digital Link, an innovator in ecommerce […]
Digital connected packaging: Bridging physical and digital worlds
The idea of being digital connected is transforming how brands communicate, operate, and deliver value. In packaging, this means that every label, bottle, or box can now interact with the internet, giving users access to data, support, and services in real time. It’s not just a design evolution but a technological shift that connects companies, […]
How to make your product answer customer questions using AI
What does it mean for a product to answer customer questions? In the age of intelligent packaging and digital touchpoints, products are no longer silent. They can explain themselves, guide users, and even respond to follow-up questions. Making your product answer customer questions using AI is not science fiction, it is smart design.Through platforms like […]
How to prepare your packaging for AI interaction
The shift toward AI-driven packaging design Learning how to prepare your packaging for AI is now part of every modern brand’s creative strategy. Packaging no longer ends at print—it extends into the digital world, where artificial intelligence interprets design elements, recognizes product data, and enables smarter interactions with consumers. From layout optimization to interactive content, […]
Cosmetic Digital Product Passport made simple
Digital Link turns cosmetic packaging into a smart product page. One QR code gives consumers instant access to product details, ingredient lists, tutorials, and brand storytelling—all in a compliant, dynamic, and beautifully branded format.
AI product assistant different from a chatbot: Key differences and their impact on Digital Link
Understanding what makes an AI product assistant different from a chatbot isn’t just technical—it’s strategic. For brands using Digital Link’s next-gen GS1 QR codes, this distinction defines how packaging speaks, how data flows, and how customers experience a brand beyond the shelf. While both use artificial intelligence to interact with users, AI product assistants go […]