Digital connected packaging: Bridging physical and digital worlds
The idea of being digital connected is transforming how brands communicate, operate, and deliver value. In packaging, this means that every label, bottle, or box can now interact with the internet, giving users access to data, support, and services in real time. It’s not just a design evolution but a technological shift that connects companies, […]
How to make your product answer customer questions using AI
What does it mean for a product to answer customer questions? In the age of intelligent packaging and digital touchpoints, products are no longer silent. They can explain themselves, guide users, and even respond to follow-up questions. Making your product answer customer questions using AI is not science fiction, it is smart design.Through platforms like […]
How to prepare your packaging for AI interaction
The shift toward AI-driven packaging design Learning how to prepare your packaging for AI is now part of every modern brand’s creative strategy. Packaging no longer ends at print—it extends into the digital world, where artificial intelligence interprets design elements, recognizes product data, and enables smarter interactions with consumers. From layout optimization to interactive content, […]
Cosmetic Digital Product Passport made simple
Digital Link turns cosmetic packaging into a smart product page. One QR code gives consumers instant access to product details, ingredient lists, tutorials, and brand storytelling—all in a compliant, dynamic, and beautifully branded format.
AI product assistant different from a chatbot: Key differences and their impact on Digital Link
Understanding what makes an AI product assistant different from a chatbot isn’t just technical—it’s strategic. For brands using Digital Link’s next-gen GS1 QR codes, this distinction defines how packaging speaks, how data flows, and how customers experience a brand beyond the shelf. While both use artificial intelligence to interact with users, AI product assistants go […]
Conversational packaging: Let print do the talking
Conversational packaging: Let print do the talking Consumers today expect brands to speak their language, literally. In this paper, you’ll learn how conversational packaging combines 2D barcodes with artificial intelligence to make every scan a meaningful exchange. This white paper explores: How packaging becomes a scalable channel for customer conversations. The role of AI assistants […]
Structured data and the silent revolution behind AI packaging
The invisible force driving the future of packaging The packaging industry is experiencing a quiet transformation. Beneath the surface of visible innovation—AI design tools, digital twins, or interactive labels—lies something far more fundamental: structured data.Understanding the relationship between structured data and the silent revolution behind AI packaging is essential for any company seeking to thrive […]
AI for packaging design vs packaging communication: Which wins for brands?
In today’s packaging industry, design and communication are no longer separate worlds. Packaging is both a visual statement of brand identity and a smart medium for customer engagement, compliance, and sustainability. Thanks to artificial intelligence (AI), the boundary between how packaging looks and how it speaks to consumers is dissolving. This article explores AI for […]
What AI-powered packaging means: From smarter design to conversational packaging with Cleo
Understanding what AI-powered packaging means is no longer optional for companies in the packaging industry. Artificial intelligence is reshaping packaging design, packaging materials, and even how brands communicate with their customers. While much attention goes to sustainable packaging, machine learning models, and generative AI design tools, the most innovative development today is conversational packaging—the ability […]
The rise of interactive label design: What’s next for creatives
Interactive label design is reshaping how brands communicate with customers. Labels are no longer static stickers with basic product details—they have become gateways to digital experiences, tools for personalization, and a canvas for creativity. With the growing use of QR codes and online label makers, the line between packaging and digital engagement is blurring, opening […]