The ESPR working plan textiles: What it means for the industry
The European Commission is pushing forward with its Ecodesign for Sustainable Products Regulation (ESPR), and textiles are a top priority in the first ESPR working plan textiles. In December 2022, the European Commission adopted the first ESPR working plan, which will guide new ecodesign requirements through 2024 and beyond. Currently, in mid-2025, key delegated acts […]
Treat Street connects humor and high engagement with Digital Link
Treat Street connects humor and high engagement with Digital Link Treat Street is not your average candy company. Known for their novelty confections, they’re the creators of The Perfect Man, a solid milk chocolate figurine that blends cheeky design with nostalgic gifting. It’s become a seasonal staple across major U.S. retailers, often spotted on Valentine’s […]
What’s the real difference in QR codes vs NFC tags on packaging?
You’ve probably seen both: a scannable QR code on a food label, and maybe tapped your phone against a shelf display with NFC. But when it comes to smart packaging, where every product is a touchpoint, which one is better: QR codes or NFC tags? QR codes vs NFC tags is a question that comes […]
Where should I place a QR code on my packaging?
You’ve printed the perfect label. You’ve added your next-generation QR code. Now comes the part many brands overlook: Where should I place a QR code on my packaging? QR code placement directly affects whether or not people scan. Too small, too hidden, or placed in an awkward spot, and even the best campaign won’t perform. […]
Product authentication: the essential guide for ensuring brand protection
Introduction The importance of product authentication in today’s market Counterfeit goods aren’t just a nuisance — they’re a direct threat to consumer trust, brand reputation, and even public safety. In today’s crowded, fast-moving market, product authentication is no longer optional. It’s essential. Authenticity isn’t just about spotting fake products. It’s about protecting your brand, your […]
What is smart packaging with next-generation QR codes?
You’ve seen QR codes on everything, from snack wrappers to shampoo bottles. But the technology and brands’ use of it have evolved. Smart packaging with next-generation QR codes is a gateway to personalized experiences, transparent supply chains, and smarter product interactions, fostering consumer trust . With GS1-compliant QR codes powered by Digital Link, your product […]
Why are QR codes on packaging for loyalty gaining traction?
You’ve probably scanned a QR code on a coffee cup or cosmetics box before. Maybe it took you to a website or unlocked a discount. But more and more, these codes aren’t just shortcuts—they’re portals to customer loyalty programs built right into the packaging. For brands trying to convert first-time buyers into repeat customers, QR […]
QR codes on cosmetics packaging: What beauty brands should know
You’ve seen them. Maybe even scanned a few. QR codes now appear on serums, lipsticks, moisturizers, and luxury creams. What once felt experimental has now become a staple in the beauty aisle. QR codes on cosmetics packaging are no longer just a convenience. In the cosmetics industry, they’ve evolved into digital bridges that connect packaging […]
Good Ventures streamlines mass QR code creation and shopper engagement with Digital Link
Good Ventures streamlines mass QR code creation and shopper engagement with Digital Link Good Ventures is a UK-based leader in certified organic and natural beauty products, operating from an eco-studio in Hertfordshire. Committed to sustainability and ethical practices, the company handcrafts its premium beauty lines, including Evolve Organic Beauty and Adaptology, in small batches to […]
How to create a digital product passport
What is a digital product passport, and why is it becoming essential? The digital product passport (DPP) is set to become a core requirement for selling goods in Europe and beyond. But what exactly is it, what detailed information does it provide about products—and how to create a digital product passport that meets upcoming regulations? […]