A safer world for families
At Digital Link, we believe that technology should empower consumers with access to clear, transparent, and verifiable product information. In the baby product industry, where safety is a top priority, this mission is more critical than ever. That is why we were honored to participate in INPAA Baby Safety Week 2025, hosted at GS1 Australia’s offices in Melbourne.
This event brought together industry leaders, regulators, and innovators to discuss and showcase the latest advancements in product safety, compliance, and consumer trust. Digital Link played a key role in demonstrating how GS1 Digital Links and Next Gen Barcodes are transforming the way safety information is accessed and utilized by parents and caregivers worldwide.
A commitment to safety
During the event, our CEO, Paula Rivero, opened her presentation with a clear and powerful statement:
“A better world is possible. A safer world is necessary.”
Her message underscored a fundamental truth: every decision matters when it comes to protecting children. At Digital Link, we work to provide families with the information they need to make informed, confident choices about the products they use daily.
This commitment led us to participate in INPAA Baby Safety Week, where technology providers, retailers, and manufacturers collaborated to enhance product safety. One of the key highlights was the demonstration of how GS1 Digital Links enable real-time access to safety data, improving transparency across the supply chain.
Collaboration for a safer future
One of the most exciting developments at the event was our partnership with Joie International and Nuna Baby. Together, we are launching a groundbreaking pilot project that is setting new standards for safety compliance and regulatory innovation.
This initiative is driven by a shared commitment to:
- Global safety standards – Ensuring that all products meet the highest levels of safety certification.
- Consumer trust – Providing parents with access to instant, verifiable product information.
- Technological innovation – Using digital tools to create a more transparent and connected safety ecosystem.
By working together, Digital Link, Joie International, and Nuna Baby are leading the way towards a future where product safety is seamlessly integrated into everyday consumer interactions.
Introducing the safety manual of the future
One of the highlights of this collaboration is the introduction of a revolutionary way to deliver safety information to consumers.
“Every great product comes with an instruction manual. But what if that manual wasn’t just a booklet inside the box? What if it lived inside the product itself—ready to provide instant, up-to-date safety guidance in any language, anytime, anywhere?”
That’s exactly what Joie and Digital Link are launching: a pilot project that turns every product into its own source of truth. This initiative goes beyond adding a QR code—it’s about fundamentally changing how safety information is accessed and utilized:
✅ One scan, all safety instructions, no searching.
✅ Multilingual access for global consumers.
✅ GS1 Verified data, ensuring trust and compliance.
This new approach eliminates outdated paper manuals and replaces them with a fully digital, always-accessible safety system, allowing real-time updates and instant access to critical product information.
The first Joie products to implement this standard include:
- Joie Centra → Experience it here
- Joie Roomi → Experience it here
- Joie Chrome → Experience it here
This marks the first step toward full-scale integration across Joie’s product line, paving the way for the next generation of smart, connected safety solutions.
Recognizing excellence in baby product safety
INPAA Baby Safety Week also served as a platform to celebrate innovation and excellence in the industry. Several outstanding products were recognized for their contributions to safety and compliance, including:
- Joie – Asset Spin Car Restraint (Winner: 2025 Innovation & Safety Award – Car Restraints)
- Nuna Baby – PAAL Portacot (Winner: 2025 Innovation & Safety Award – Sleep Products)
- Joie – Pact Pro Stroller (Finalist: Innovation & Safety Award – On-the-Go Products)
These awards highlight the dedication of brands that prioritize safety, research, and technological advancements in child protection.
The Role of GS1 Australia and Digital Link in Compliance & Regulation
In addition to showcasing new technologies, the event provided valuable insights into Australia’s evolving regulatory landscape. With the recent introduction of mandatory baby product safety regulations in October 2024, companies are under increasing pressure to ensure compliance and consumer protection.
Our partnership with GS1 Australia reinforces the importance of standardized safety measures that benefit both businesses and consumers. By leveraging GS1 2D barcodes, companies can now:
- Improve traceability across the supply chain.
- Provide real-time safety updates to consumers.
- Enhance regulatory compliance without adding complexity to product labeling.
As we look to the future, Digital Link remains committed to working alongside regulators and industry leaders to ensure that product safety measures are both effective and adaptable to technological advancements.
A special thanks to our partners
We would like to extend our gratitude to INPAA, GS1 Australia, Joie International, Nuna Baby, and all the incredible professionals who made this event a success. A special mention goes to Tim Wain (INPAA), Derek Wainohu, Carly Barsenbach, and Chau Duong (Nuna Baby) for their contributions to shaping the future of baby product safety.
The collaboration between technology providers, regulatory bodies, and manufacturers is more important than ever. Events like INPAA Baby Safety Week reinforce the power of collective action in driving meaningful change in product safety standards worldwide.
What’s Next?
For Digital Link, this is just the beginning. As we continue to expand our reach, we remain focused on delivering cutting-edge safety solutions that put families first. Stay tuned for more updates on our ongoing projects and collaborations in the connected safety ecosystem.
To learn more about how GS1 Digital Links are transforming product safety, visit our article on baby product regulations in Australia.
