Why are QR codes on packaging for loyalty gaining traction?
May 29, 2025
You’ve probably scanned a QR code on a coffee cup or cosmetics box before. Maybe it took you to a website or unlocked a discount.
You’ve probably scanned a QR code on a coffee cup or cosmetics box before. Maybe it took you to a website or unlocked a discount.
The UPC code has been a reliable fixture in the retail world for decades. Since the 1970s, these black-and-white bars have helped streamline checkout, manage inventory, and reduce human error across countless point-of-sale systems. But we’ve
Barcodes have done more than track prices—they’ve shaped the backbone of product identification, inventory management, and the entire supply chain. But today, they’re no longer just quiet operators behind the scenes. The GS1 barcode formats are
QR codes have come a long way from simple black-and-white links. If you’re wondering what are next-gen QR codes, they’re the smarter, more flexible evolution—connecting physical products to dynamic digital experiences that can adapt, update, and
What makes Digital Link different from traditional QR codes? In today’s digital age, the way brands connect physical products to digital content is evolving rapidly. The question many solution providers and brand owners are now asking
Mexico City, March 2025 – In a powerful show of recognition for cutting-edge technological innovations, Digital Link has been presented with the prestigious GS1 México Award during this year’s ColaboraXión 2025 Forum. The award celebrates outstanding
What is the Digital Product Passport (DPP) and why does it matter? The Digital Product Passport (DPP) is a comprehensive digital record that provides key information about a product’s lifecycle, from raw material sourcing to its
A safer world for families At Digital Link, we believe that technology should empower consumers with access to clear, transparent, and verifiable product information. In the baby product industry, where safety is a top priority, this
The GS1 Global Forum 2025 has concluded, marking another milestone in the journey toward a smarter, more connected supply chain. This global annual event, held in Noordwijk, brought together industry leaders, board members, and technology pioneers
As the digital landscape evolves, Digital Link is leading the conversation on how 2D barcodes are transforming supply chains, inventory management, consumer engagement, and regulatory compliance. On January 29, 2025, Digital Link hosted an exclusive webinar,
A new era for infant product safety in Australia Australia is taking a significant step forward in baby product safety regulations, with a new mandatory information standard set to take effect on January 19, 2026. This
The digital age has brought us amazing progress, but it’s also opened the door for increasingly sophisticated counterfeiters. This is a real headache for both brands and consumers. These fakes are getting harder and harder to
Last week, the Digital Link team had the privilege of being on the ground in Paris for Tech for Retail 2024, one of the industry’s most forward-thinking events. Surrounded by retail innovators, thought leaders, and technology
The GS1 Australia NGTAG (National GS1 Traceability Advisory Group) event “2D Barcodes make traceability a beepin’ breeze” was a landmark gathering, showcasing the future of retail and supply chain transparency through the power of 2D barcodes.
Introduction: Redefining retail transparency and traceability Digital Link Connexum has made history by enabling the world’s first sales receipt using GS1 QR codes. This groundbreaking event took place during the “Fábrica de Negocio: Cadena de Suministro
The circular economy is gaining traction as a sustainable model for economic growth that prioritizes the efficient use of natural resources, minimizes waste, and regenerates natural systems. Unlike the traditional linear economy—where resources are extracted, used,
A key gathering for trade innovation The GS1 Industry & Standards Event is an essential annual gathering for global trade and supply chain leaders. Each year, it plays a pivotal role in shaping the future of
What are environmental labels? How to comply with the new packaging laws in France and Italy? Can digital links help? Find all the answers to these questions and more.
Sustainability is no longer a choice; it’s a necessity. At Digital Link, we understand the importance of sustainable practices, which is why we support the Circular Economy Action Plan. This plan is a key element in
The Gherkin building in London was the innovation hub on June 24, 2024, as GS1 UK partners – including our COO and co-founder Paula Rivero and our CTO Gabriel Pinto – came together for a unique
By the end of 2023, all wine labels in the EU will have to provide nutrition facts and ingredients. Discover how digital links can help you comply with the new regulations.